Lesson on Other Types of Markets for BTEC First Business - Unit 9 Principles of Marketing Topic covers Goods and Services Markets Capital and Consumer Goods Markets Niche and Mass Markets Consumers and customers Resource Contains Lesson power Worksheet Worksheet answers Links to Specification for BTEC First Business -Unit 9 Principles of Marketing Topic A.2 What is a market? Understand the difference between: customer and consumer goods and services markets capital and consumer goods markets Be able to identify and define: niche and mass markets market and product orientated businesses

A lesson and worksheet resource for B2B and B2C Markets - BTEC first - Unit 9 Principles of Marketing Covers Topic A.2 What is a market? Be able to identify types of market, including Business to Business (B2B) and Business to Consumer (B2C) Resource includes Powerpoint Worksheet Answer

Lesson / Revision for Corporate Objectives and SMART Objectives Linked to BTEC Business Unit 9 Principles of Marketing Learning Aim A.1 Principles of marketing Contains PowerPoint with notes and links to work sheet Answer sheet provided

An example submission to discuss with students to help them structure their report and understand grading criteria. Example is for Assignment 1 Developing and Esports Idea Task 2 - Electronic Report on an Esports Enterprise Idea Contains a complete report with notes to the side to indicate where assessment criteria is potentially being met. Links to criteria B.P3 Interpret findings from the market research activities undertaken to meet the specific objectives for an esports enterprise idea. B.P4 Develop a credible esports enterprise idea through the use of primary and secondary research activities that meets selected objectives B.M1 Analyse the findings of the market research activities to meet the specific objectives for an esports enterprise idea. B.D2 Evaluate market research data to meet specific objectives by validating findings for an esports enterprise idea.

Lesson explaining the 3 different business models The Sales Model The Advertising Model The Marketing Model Qualification For Unit 9 Principles of Marketing - BTEC First Business Topic A.2 What is a market? Understand different types of business model including marketing, sales and advertising Resource Contains: PowerPoint Worksheet Worksheet Answers