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Business Studies- Objectives (SMART)
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Business Studies- Objectives (SMART)

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Starter- Write a mission/vision statement (follow on lesson from my vision/mission lesson) Learning Outcomes Difference: vision; mission; aims/goals; objectives What is an objective- SMART defined Activity- scenario: write SMART objective to reach mission/vision What is a corporate objective? Introduce functional objectives Activity 2- pick a mission statement (3 on slide): Create SMART objective and one functional objective. 4 plenary questions for Exit card- also lesson review www/ebi
Promotion Lesson- Below-the-line   (Follow on from Above-the-line)
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Promotion Lesson- Below-the-line (Follow on from Above-the-line)

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Follow on session from my Promotion Lesson- Design mix and Above-the-line: Asses prior knowledge (Above-the-line) Objectives Below-the-line intro: Sales production Public Relations Merchandising & Packaging Direct Mailing Direct Selling Trade fair Activity- Poster Activity Share work prompt Plenary questions
Business Ownership- Not for profit organisation
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Business Ownership- Not for profit organisation

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Lesson Objectives Starter- Short video on NPO and questions prepared Definition (notes) Key information Finding Funding What's the message task- billboard Activity- create NPO: key points to cover and extension Activity 2- create a billboard advertisement for your NPO Plenary- present to class- Peer review (what went well; even better if)
Business Studies- Pricing Strategies
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Business Studies- Pricing Strategies

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Starter activity Learning Outcomes Introduction to pricing strategies- links objectives Cost plus pricing; Price skimming; Penetration pricing; All with short activities. Activity questions (4 & 8 marker) Predatory pricing; Psychological pricing; Competitive Pricing; Plenary questions Extension slide- Social trends pricing
Business studies- Distribution
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Business studies- Distribution

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Starter- social trends in distribution Learning objectives Activity- Group presentation on case study (differentiated task) six case studies task- identify distribution methods; advantages/disadvantages; suggest alternative and justify; benefits of adaptation or change; reflect social trends? Create three minute presentation Grid included for each group to make based on answering questions add scores- treat winners
Business Studies- Vision and Mission Statements
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Business Studies- Vision and Mission Statements

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starter- own dreams and aspirations (growth mindset) Learning outcomes What is a mission statement- short activity, links starter and own school mission What is a vision statement- short activity, links starter and own school vision Mission or vision? quiz Why are statements important - research importance Task: Re-write your starter and ensure you have a vision and mission Extension- Look up school vision/mission Share answers- think about next steps to achieve goals.
Business Ownership- Franchise
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Business Ownership- Franchise

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Logo starter- what do they have in common? Learning Outcomes What is a Franchisee? Benefits Disadvantages Activity- Franchise research; Extension- research another and compare Share answers as a class- compare differences Plenary questions
Promotion Lesson- Design Mix & Below-the-line
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Promotion Lesson- Design Mix & Below-the-line

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starter activity question- links to task Objectives written Introduce design mix Fit in the Mix- activity Design mix activity- adapt a current product Effective use of mix- notes Land Rover Example- CSR link Adapt from previous activity Introduction to Promotion Types of Promotion- Above- the - line Create promotion for design mix product Plenary questions
Business Studies- Introduction to Business Ethics
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Business Studies- Introduction to Business Ethics

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Starter- oil spill images match news story (BP) Short video BP consequences Unit Objectives Definitions Activity- Should ethics exceed legal expectations, article link. Notes & Key terms Kohlberg moral development video link- template to fill (attached activity sheet) and /Heinz dilemma to discuss Lesson 2: Activity sheet- match company to unethical behaviour (sheet attached) Assignment task- Report: pick company and discuss ethical issues and how company conducts itself (could have students present).
Business Marketing Theory presentation
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Business Marketing Theory presentation

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A large presentation created to cover lots of areas of marketing to teach business terminology and theory, all with examples. Slides include: USP Marketing Mix How to write a marketing mix Pricing strategies: cost plus; penetration; skimming; predatory; competitive; psychological; social trends- dynamic, auction, personalised, subscription, price comparison Market Mapping Porters generic competitive strategy Promotions: above & below the line What creates a brand Importance of branding Types of branding: manufacturer, generic, own label. Benefits of strong branding: added value, elastcity, priemium pricing Ways to build a brand: USP, advertising, sponsorship, social media
Business Aims/Objectives GCSE AQA
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Business Aims/Objectives GCSE AQA

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starter task definitions research task- company vision/missions own goals and steps to complete research feedback aims basis reasons ethical washing powder add plenary to discuss based on learning- whats the message?