MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Understand the importance of, and the process used in, defining marketing research problems; •Describe the tasks involved in problem definitions; •Discuss in detail the nature and various components of a research brief and a research proposal; •Discuss the environmental factors affecting the definition of the research problem; •Clarify the distinction between the marketing decision problem and the marketing research problem; •Understand the role of theory in the development and execution of applied marketing research; •Understand the ethical issues and conflicts that arise in defining the problem and developing a research approach; In the attached file, you will find: • 1 MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH lecture power point presentation • 1 Tutorial Plan • 4 Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.

Secondary data collection and analysis is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Define the nature and scope of secondary data and distinguish secondary data from primary data; •Analyze the advantages and disadvantages of secondary data and their uses in the various steps of the marketing research process; •Describe in detail the different sources of secondary data, focusing upon external sources in the form of published materials and syndicated services; •Explain the need to use multiple sources of secondary data; •Understand the challenges of using secondary data in international marketing research; •Describe the nature and purpose of researchers utilizing internal sources of secondary data; •Understand how web analytics can capture and model customer data and thus support marketing. In the attached file, you will find: • 1 Secondary data collection and analysis lecture power point presentation • 1 Tutorial Plan with several activities This lecture is covered by bachelor students. Once purchased please leave comment.

Introduction to Global Marketing is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Introduction to Global Marketing Lecture Power Point Presentation 1 Case Study about McDonald`s 1 Case Study about Apple and Samsung 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional Exercises which might be used during Seminar Class. Learning Objectives of the Lecture Power Point Presentation: 1.1 Use the product/market growth matrix to explain the various ways a company can expand globally. 1.2 Describe how companies in global industries pursue competitive advantage. 1.3 Compare and contrast single-country marketing strategy with global marketing strategy. 1.4 Identify the companies at the top of the Global 500 rankings. 1.5 Explain the stages a company goes through as its management orientation evolves from domestic and ethnocentric to global and geocentric. 1.6 Discuss the driving and restraining forces affecting global integration today. ** Please Rate this teaching materials once you will purchase it!**

Pavel, [30.06.17 22:38] Operations Performance and Strategy is one of the topic which is covered during Operations Management lectures and seminars in order to enhance students knowledge. Key Covered Questions: - Why is operations performance vital in any organization? - Why five operations performance objectives are important? - What is strategy? - What are four perspectives of strategy? These are following learning outcomes in which you will be able: - to define the importance of operations performance. - to define the importance of five operations performance objectives. - to define the strategy. - to define four perspectives of strategy. In this File you will find: - 1 Operations Performance and Strategy Lecture Power Point Presentation - 1 Seminar Plan - 2 Seminar Exercises - 2 Case Study All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Product Mix Lecture and Seminar is covered during the Marketing Mix topic. This file will help you to teach Product Mix as a Separate Lecture. In this File you will find: - 1 Product Mix Lecture Power Point Presentation - 1 Product Mix Seminar Power Point Presentation - 1 Detailed Seminar Plan - 1 Interactive activity on Levels of Product - 1 Interesting Case Study on Levels of Product, Product Type, Product Mix and Product Line - 1 Interesting Case Study on Product Life Cycle - 1 Video Clip related to the case study This materials are covered by Bachelor Level Students on Principles of Marketing Module. All materials will help you to explain topic in very interesting and interactive way!!! Comments are highly appreciated!!!

Marketing Research is an important topic which is covered during Marketing related modules. The agenda of this file is: - Explain the importance of information to the company and its understanding of the marketplace - Define the marketing information system - Outline the steps in the market research process In this File you will find: - 1 Marketing Research Lecture Power Point Presentation - 1 Marketing Research Seminar Power Point Presentation - 4 Relevant Video Clips for Seminar - 1 Case Study - 1 Interesting Activity on Research All teaching materials are used during teaching process of bachelor level students on Principles of Marketing Module.

Process Design is one of the topic which is covered during Operations Management lectures and seminars in order to enhance students knowledge. Key Covered Questions: What is process design? What objectives should process design have? How do volume and variety affect process design? How are processes designed in detail? What the effect of process variability? These are following learning outcomes in which you will be able: - to understand the process design. - to understand objectives of process design. - to understand volume and variety impact on process design. - to understand details of process design. - to understand process variability and its impact. In this File you will find: - 1 Process Design Lecture Power Point Presentation - 1 Seminar Plan - 4 Seminar Exercises - 1 Case Study All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Capacity Management is one of the topic which is covered during Operations Management lectures and seminars in order to enhance students knowledge. Key Covered Questions: - What is capacity management? - How to measure capacity? - How to cope with demand fluctuations? - What is simple Queuing system? These are following learning outcomes in which you will be able: - to define capacity management. - to analyze the capacity by measuring. - to define different strategies to cope with demand fluctuations. - to define simple Queuing system. In this File you will find: - 1 Capacity Management Lecture Power Point Presentation - 1 Seminar Plan - 3 Seminar Exercises - 1 Case Study All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Recruitment and Selection is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.What is Recruitment and what its stages/issues? 2.Hiring the Right Person. Sources of Recruitment 3.Recruitment Policy. Evaluation & Benchmarking 4.What is Selection and what are its methods? 5.Selection Process. Barriers to effective selection 6.Taylor-Russell Table. 7.Summary & Advice In this File you will find: 1 Recruitment and Selection Lecture Power Point Presentation 1 Seminar Plan 6 Seminar Exercises 3 Case Study 6 related Video clips All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Career Management is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Meaning and objectives of CM 2.CM stages and activities 3.Strategy 4.Role of Manager In this File you will find: 1 Career Management Lecture Power Point Presentation 1 Seminar Plan with 4 different activities 1 Case Study All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Qualitative research - its nature and approaches is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Explain the difference between qualitative and quantitative research in terms of the objectives, sampling, data collection and analysis, and outcomes; •Describe why qualitative research is used in marketing research; •Understand the nature and application of ethnographic approcahes; •Understand how qualitative researchers develop knowledge through a grounded theory approaches; •Describe focus groups in detail, with an emphasis on planning and conducting focus groups; •Describe in-depth interview techniques in detail, citing their advantages, disadvantages and applications; •Describe the stages involved in analysing qualitative data. In the attached file, you will find: • 1 Qualitative research - its nature and approaches lecture power point presentation • 1 Tutorial Plan with several activities • 5 Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.

Social and Cultural Environments is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Social and Cultural Environments Lecture Power Point Presentation 1 Case Study Soccer in the USA: Football’s Final Frontier? 1 Case Study Is Tourism the Savior or the Scourge of Venice? 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan Learning Objectives of the Lecture Power Point Presentation: Define culture and identify the various expressions and manifestations of culture that can impact marketing strategies. Compare and contrast the key aspects of high- and low-context cultures. Identify and briefly explain the major dimensions of Hofstede’s social values typology. Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market. Analyze the components of diffusion theory and its applicability to global marketing. Explain the marketing implications of social and cultural environments around the globe. You may also like: Global Trade Environment Global Economic Environment Introduction to Global Marketing Once you will purchase materials please leave comments!

The Global Trade Environment is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 The Global Trade Environment Lecture Power Point Presentation 2 Case Studies for Seminar Discussions 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional Exercises which might be used during Seminar Class. Learning Objectives of the Lecture Power Point Presentation: Explain the role of the WTO in facilitating global trade relations among nations. Compare and contrast the four main categories of preferential trade agreements. Explain the trade relationship dynamics among signatories of NAFTA. Identify the four main preferential trade agreements in Latin American and the key members of each. Identify the main preferential trade agreements Asia-Pacific region. Describe the various forms of economic integration in Europe. Describe the activities of the regional organizations in the Middle East. Identify the issues for global marketers wishing to expand in Africa You may also like: Global Economic Environment Introduction to Global Marketing Once you will purchase product please leave comment!

The Global Economic Environment is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 The Global Economic Environment Lecture Power Point Presentation 1 Case Study about Venezuela Economic Environment 1 Case Study about World Economic Environment 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional Exercises which might be used during Seminar Class. Learning Objectives of the Lecture Power Point Presentation: Identify and briefly explain major changes in the world economy over the last 100 years Compare and contrast types of economic systems that are found in the different regions of the world Explain the stages of economic development used by the World Bank and identify the key emerging country markets at each stage of development Discuss the significance balance of payments for the world’s major economies Identify the countries that are leading exporters Briefly explain how exchange rates impact a company’s opportunities in different parts around the world You may also like: Introduction to Global Marketing Once you will purchase product please leave comment.

Political, Legal, and Regulatory Environments is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Political, Legal, and Regulatory Environments Lecture Power Point Presentation 1 Case Study Will Western Sanctions Hurt Putin’s Russia? (with answers) 1 Case Study President Barack Obama’s 2014 “Christmas Surprise” (with answers) 1 Case Study Gambling Goes Global on the Internet (with answers) 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan Learning Objectives of the Lecture Power Point Presentation: Understand the elements of a country’s political environment that can impact global marketing activities. Define international law and describe the main types of legal systems found in different parts of the world. Understand the most important business issues that can lead to legal problems for global marketers. Describe the available alternatives for conflict resolution and dispute settlement when doing business outside the home country. In general terms, outline the regulatory environment in the European Union. You may also like: Social and Cultural Environments Global Trade Environment Global Economic Environment Introduction to Global Marketing Once you will purchase teaching materials please leave comments!

Compensation Schemes, Incentives and Benefits is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Traditional vs Contingent Pay 2.Types of Contingent Pay and Reasons for introducing 3.Challenges 4.SMART Goals 5.What are Benefits? Intangible/Flexible Benefits 6.Classification of Benefits 7.Practical Task 8.Key Factors and Communication of Benefits In this File you will find: 1 Compensation Schemes, Incentives and Benefits Lecture Power Point Presentation 1 Seminar Plan with 2 different activities 3 Reading files for Lecturer All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.

Research design formulation is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Define research design, classify various research designs, and explain the differences between exploratory and conclusive research designs; •Compare and contrast the basic research designs: exploratory, descriptive and causal; •Understand how the participants may affect research design choices; •Describe the major sources of errors in research design, including random sampling error and the various sources of non-sampling error; In the attached file, you will find: • 1 Research design formulation lecture power point presentation • 1 Tutorial Plan with several activities This lecture is covered by bachelor students. Once purchased please leave comment.

Michael Porter’s Diamond Model is a model which we covering during different strategic modules. This model is covered in International Marketing module with level 5 and 6 students. This model helps us to explain why some industries/companies in specific nations have competitive advantage, while others don`t. In this file you will find: 1 Porter’s Diamond Model Power Point presentation with all explanations and examples 2 different files with deep explanation of model with examples, for teacher as well as student reading

Global Marketing Information Systems and Market Research is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Global Marketing Information Systems and Market Research Lecture Power Point Presentation 1 Case Study on Nestle Company (with answers) 1 Case Study on Whirlpool company (with answers) 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional discussion question and 1 exercise Learning Objectives of the Lecture Power Point Presentation: Discuss the roles of IT, MIS, and big data in a global company’s decision-making processes. Describe the various sources of market information, including direct perception. Identify the individual steps in the traditional market research process and explain some of the ways global marketers adapt them. Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue. Explain how information’s role as a strategic asset affects the structure of global corporations. You may also like: Social and Cultural Environments Global Trade Environment Global Economic Environment Introduction to Global Marketing Political, Legal, and Regulatory Environments Once you will purchase resource please leave comment!

Planning Business Messages is a lecture which is covered during Business Communication Module. This lecture introduces the three-step writing process and covers the tasks in the writing step: analyzing the situation, gathering the information needed to craft an effective message, choosing the best combination of media and communication channels, and organizing the information. Moreover, it deals with the fundamentals of crafting messages, including audience analysis, organization, style, tone, and basic document design. Your students can learn the skills required to write messages that are clear, interesting, concise, diplomatic, and convincing. Learning Objectives: Describe the three-step writing process. Explain why it’s important to analyze a communication situation in order to define your purpose and profile your audience before writing a message. Discuss information-gathering options for simple messages, and identify three attributes of quality information. List the factors to consider when choosing the most appropriate medium for a message. Explain why good organization is important to both you and your audience, and list the tasks involved in organizing a message. In this file you will find: 1 Planning Business Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Professional Communication in a Digital, Social, Mobile World (Business Communication ) Collaboration and Business Etiquette (Business Communication) Interpersonal Communication Skills (Business Communication) Communication Challenges in Communication Challenges in a Diverse, Global Marketplace (Business Communication) Once you will purchase this resource please leave a comment!