Head of Business & Economics at a school in Nottingham. My aim is to share high quality resources to save other schools time, so they can focus on learning.
Head of Business & Economics at a school in Nottingham. My aim is to share high quality resources to save other schools time, so they can focus on learning.
AQA A Level Business Studies - 3.3.4 Making Marketing Decisions: Using the Marketing Mix (9 Lessons) - Over 200 slides
This comprehensive bundle contains nine detailed lessons covering the entire specification for 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. Each lesson in this bundle includes a full presentation, model answers, and a variety of engaging activities designed to ensure students fully grasp the concepts necessary for exam success.
Included Lessons:
Introduction to the Marketing Mix
Overview of the 7Ps, key influences, and real-world application with Bosch & Toyota case studies.
Product: Boston Matrix
In-depth analysis of the Boston Matrix, with a focus on product portfolio management, featuring a Samsung case study.
Product: Product Life Cycle
Comprehensive coverage of each stage of the Product Life Cycle and its impact on key business functions, with practical application tasks.
Price
Detailed exploration of pricing strategies and their effects on marketing decisions, featuring Tesla and Netflix as real-world examples.
Promotion
Engaging lesson on various promotional strategies, with group activities and a case study on Abercrombie and Fitch.
Branding
Focused lesson on the role of branding in the marketing mix, including an exam-style case study and fun brand recognition activity.
Place – Distribution
Analysis of distribution strategies with practical examples from Cadburys and Nike, along with revision activities.
Digital Marketing & E-commerce
Detailed coverage of digital marketing and e-commerce, featuring case studies from Primark & Missguided.
Integrated Marketing Mix
Final lesson on integrating the 7Ps for a cohesive marketing strategy, with a focus on the extended marketing mix and a Carlsberg project.
Key Features of the Bundle:
Full presentations with editable pre-formatted slides.
Model answers and mark schemes provided for all exam-style questions.
Recap questions with answers to consolidate learning.
Real-life case studies and practical application tasks.
Scaffolding and support for lower ability students.
Fully aligned with the latest AQA A Level Business Studies specification.
This bundle is ideal for teachers looking to provide their students with a thorough understanding of the marketing mix and equip them with the tools needed to excel in their exams.
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
Special Offer:
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and scaffolding included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 3/9.
This lesson teaches the following content:
• Detailed breakdown of each stage of the Product Life Cycle
• Strategic implications for marketing, finance, operations, and HR
• Application tasks with real examples
Key features of this lesson include:
• Recap questions with answers
• 25 mark exam-style question with scaffolding
• Answers provided for all activities
• Editable slides
• Case studies for real-world context
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 2/9.
This lesson teaches the following content:
• Explanation of the Boston Matrix (Stars, Question Marks, Cash Cows, Dogs)
• Impact of the Boston Matrix on marketing strategies
• Application to real-world products: Samsung
Key features of this lesson include:
• Recap questions
• Detailed discussion questions
• Case study-based 9 mark question
• Model answer with mark scheme
• Editable pre-formatted slides
• Real exam-style questions
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
AQA A Level Business Studies - 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning
Comprehensive lesson containing a full presentation and activities included. The lesson outlines all the specification of 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning for AQA A Level Business Studies.
This lesson covers the entire process and value of segmentation, targeting, and positioning, as well as the key influences on choosing a target market and positioning strategy.
This lesson teaches the following content:
Overview of segmentation methods: demographic, geographic, income, and behavioural segmentation.
Explanation of targeting strategies, including niche and mass marketing.
Market mapping and its importance in positioning.
Influences on choosing a target market and positioning approach.
Key features of this lesson include:
Recap questions with answers to consolidate understanding.
Engaging starter activity to introduce key concepts.
Full explanation with real-life examples from McDonald’s and Aldi.
Activity at the end where students develop their own business idea and apply segmentation, targeting, and positioning strategies.
Editable pre-formatted slides, updated to the latest specification.
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
This comprehensive bundle includes all the essential lessons covering the full specification for 3.3 Marketing Management for AQA A Level Business Studies. Each lesson is meticulously designed to ensure students grasp the critical concepts needed for success in their exams. While each lesson is tailored to its specific content, most will contain the following key features:
Included Topics:
3.3.1 Setting Marketing Objectives
Detailed exploration of marketing objectives and their alignment with overall business strategy.
3.3.2 Understanding Markets and Customers
Focus on market research, customer behaviour, and the importance of understanding your audience.
3.3.3 Segmentation, Targeting, Positioning
Comprehensive analysis of segmentation methods, targeting strategies, and positioning with real-world applications and activities.
3.3.4 Using the Marketing Mix
Thorough examination of the 7Ps of marketing, including in-depth lessons on each element: Product, Price, Place, Promotion, People, Process, and Physical Evidence.
Key Features of the Bundle:
Full presentations with editable pre-formatted slides.
Model answers and mark schemes provided for most exam-style questions.
Recap questions with answers to consolidate learning in most lessons.
Engaging starter activities to introduce key concepts.
Real-life case studies and practical application tasks in most lessons.
Scaffolding and support for lower ability students across the bundle.
Fully aligned with the latest AQA A Level Business Studies specification.
Free Sample
If you’re curious about the quality of my resources, please see below for free versions of my lessons:
Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401
Special Offer:
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.