Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
a) Global marketing strategy and global localisation
(glocalisation)
b) Different marketing approaches:
o domestic/ethnocentric
o mixed/geocentric
o international/polycentric
c) Application and adaptation of the marketing mix (4Ps)
and Ansoff’s Matrix to global markets
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Stakeholder conflicts
b) Pay and working conditions
c) Environmental considerations:
o emissions
o waste disposal
d) Supply chain considerations:
o exploitation of labour
o child labour
e) Marketing considerations:
o misleading product labelling
o inappropriate promotional activities
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Cultural diversity: recognition that groups of people
across the globe have different interests and values
b) Features of global niche markets
c) Application and adaptation of the marketing mix (4Ps) to
suit global niches
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Considerations for businesses:
o cultural differences
o different tastes
o language
o unintended meanings
o inappropriate/inaccurate translations
o inappropriate branding and promotion
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
Edexcel A Level Business unit 4.4.3
a) Factors to consider:
o political influence
o legal control
o pressure groups
o social media
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
AQA A Level Business (Spec version 2.0) Unit 3.2 Managers, leadership and decision management (3 complete lessons)
3.2.1 Understanding management, leadership and decision making
3.2.2 Understanding management decision making
3.2.3 Understanding the role and importance of stakeholders
PowerPoints and student worksheets
a) The impact of movements in exchange rates
b) Competitive advantage through:
o cost competitiveness
o differentiation
c) Skill shortages and their impact on international
competitiveness
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Spreading risk over different countries/regions
b) Entering new markets/trade blocs
c) Acquiring national/international brand names/patents
d) Securing resources/supplies
e) Maintaining/increasing global competitiveness
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Growth rate of the UK economy compared to emerging
economies
b) Growing economic power of countries within Asia, Africa
and other parts of the world
c) Implications of economic growth for individuals and
businesses:
o trade opportunities for businesses
o employment patterns
d) Indicators of growth:
o Gross Domestic Product (GDP) per capita
o literacy
o health
o Human Development Index (HDI)
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Factors to consider:
o costs of production
o skills and availability of labour force
o infrastructure
o location in trade bloc
o government incentives
o ease of doing business
o political stability
o natural resources
o likely return on investment
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Reduction of international trade barriers/trade
liberalisation
b) Political change
c) Reduced cost of transport and communication
d) Increased significance of global (transnational)
companies
e) Increased investment flows (FDI)
f) Migration (within and between economies)
g) Growth of the global labour force
h) Structural change
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
a) Exports and imports
b) The link between business specialisation and competitive
advantage
c) Foreign direct investment (FDI) and link to business
growth
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
The distinction between management and leadership
Types of management and leadership styles and influences on these – theories:
Common leadership styles
Autocratic
Paternalistic
Democratic
Laissez-faire
The Tannenbaum and Schmidt continuum
The effectiveness of different styles of management and leadership
This lesson was written by Sarah Hilton for Revisionstation
AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
The value of decision making based on data (scientific decision making) and on intuition
Scientific decision making:
Understanding and interpreting decision trees
Calculating expected value and net gains.
Decision making:
Risks
Rewards
Uncertainty
Opportunity cost
The use and value of decision trees in decision making
Influences on decision making:
Mission
Objectives
Ethics
The external environment including competition
Resource constraints
This lesson was written by Sarah Hilton for Revisionstation
AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
The need to consider stakeholder needs when making decisions
Stakeholder mapping
Stakeholder power and interest
Stakeholder needs and the possible overlap and conflict of these needs
How to manage the relationship with different stakeholders
Communication
Consultation
This lesson was written by Sarah Hilton for Revisionstation
AQA A LEVEL BUSINESS 312 UNDERSTANDING DIFFERENT BUSINESS FORMS
Reasons for choosing different forms of business and for changing business form
Different forms of business:
Sole traders
Private limited companies
Public limited companies
Private sector organisations
Public sector organisations
Non-profit organisations
Social Enterprises
Issues with different forms of business include:
Unlimited and limited liability
Ordinary share capital
Market capitalisation
Dividends
The role of shareholders and why they invest
Influences on share price and the significance of share price changes
The effects of ownership on mission and objectives
This is a complete lesson including a PPT and worksheet
This is lesson written by Sarah Hilton for Revisionstation
AQA A LEVEL BUSINESS 313 UNDERSTANDING THAT BUSINESSES OPERATE WITHIN AN EXTERNAL ENVIRONMENT
How the external environment can affect costs
and demand
Factors influencing costs and demand to include
the effect of:
• competition
• market conditions
• incomes
• interest rates
• demographic factors
• environmental issues and fair trade
This is a complete lesson including a PPT and worksheet
This is lesson written by Sarah Hilton for Revisionstation
AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
The value of primary and secondary marketing research
Qualitative and quantitative data
Calculate market and sales growth, market share and size (already covered in 331)
The value of sampling
Random
Stratified
Quota
The interpretation of marketing data
positive and negative correlation and an understanding of the strength of the relationship
understanding the concept of confidence intervals
understanding extrapolation.
The interpretation of price and income elasticity of demand data
Interpretation of price and income elasticity of demand (PED and YED)*
Analysis of the impact of changes in price and income on revenue*
The value of the concepts of price and income elasticity of demand to marketing decision makers
The use of data in marketing decision making and planning
This lesson was written by Sarah Hilton for Revisionstation
AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
The process and value of segmentation, targeting and positioning
Segmentation methods include:
Demographic
Geographic
Income
Behavioural segmentation
Influences on choosing a target market and positioning
Targeting may include Niche and Mass marketing
Positioning should include Market mapping
This lesson was written by Sarah Hilton for Revisionstation
AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
The elements of the marketing mix (7Ps)
The influences on and effects of changes in the elements of the marketing mix
The marketing mix should be considered for goods and services, both industrial and consumer.
Product decisions
the value of product portfolio analysis and the Boston Matrix
the value of the product life cycle model including extension strategies
influences on and the value of new product development.
Pricing decisions
Pricing decisions should include penetration and price skimming.
and in part 2
Decisions about the promotional mix
Promotional decisions should include:
the value of branding
Social media
Viral Marketing
Distribution (place) decisions
Distribution decisions should include multichannel distribution.
Decisions relating to other elements of the marketing mix: people, process and physical environment
The importance of and influences on an integrated marketing mix include:
the position in the product life cycle
the Boston Matrix
the type of product
marketing objectives
the target market
competition
positioning.
Understanding the value of digital marketing and e-commerce
This lesson was written by Sarah Hilton for Revisionstation