Pearson Edexcel International A Level Business YBS11 (433) 2 / 4332 niche markets Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation This lesson covers: a) Cultural diversity: recognition that groups of people across the globe have different interests and values. b) Features of global niche markets. c) Application and adaptation of the marketing mix (4Ps) to suit global niches.

Pearson Edexcel International A Level Business YBS11 (433) 1 / 4331 marketing Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: domestic/ethnocentric mixed/geocentric international/polycentric. c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets

Pearson Edexcel International A Level Business YBS11 (432) 4 / 4324 global mergers Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Reasons for global mergers, takeovers and joint ventures a) Spreading risk and economies of scale. b) Entering new markets/trade blocs. c) Acquiring national/international brand names/patents. d) Securing resources/supplies. e) Maintaining/increasing global competitiveness. f) Reducing competition. g) Making use of local knowledge. h) Government or legal requirement. i) Accessing supply chains/distribution networks. j) Sharing costs/risks.

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 2 / 4322 assessment market ASSESSMENT OF A COUNTRY AS A MARKET a) Factors to consider: • levels and growth of disposable income • ease of doing business • infrastructure • political stability • exchange rates. b) Application of Porter’s five forces in assessing potential markets.

Complete lesson including a PowerPoint and a worksheet, written by Sarah Hilton for Revisionstation: a) Push factors: • saturated markets • competition. b) Pull factors: • increased sales and profitability • risk spreading and economies of scale. c) Cost competitiveness by off-shoring and outsourcing. d) Extending the product life cycle.

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 3 / 4323 assessment production ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION a) Factors to consider: • costs of production • skills and availability of labour force • infrastructure • location in trade bloc • government incentives • ease of doing business • political stability • natural resources • likely return on investment.

This is a complete lesson written by Sarah Hilton for Revisionstation and is for the unit 4315 Trading Blocs It’s up to date with trading bloc changes since UCMCA and Brexit. It includes a teacher PowerPoint and a student worksheet and is all fully editable. It covers the following topics: a) Expansion of trading blocs: • EU and the single market • ASEAN • NAFTA (USMCA). b) The impact on businesses of trading blocs.

This is a complete lesson for unit 4314 protectionism on the International A level Business syllabus. It includes a PowerPoint and student worksheet and covers the following topics: a) Reasons for protectionism b) Tariffs c) Import quotas d) Other trade barriers: • government legislation • domestic subsidies. e) Impact on businesses of protectionism.

This complete lesson includes everything you need to teach this unit. Written by Sarah Hilton for Revisionstation, it covers these topics: a) Trade liberalisation, the reduction of trade barriers and the role of the WTO. b) Political change. c) Reduced cost of transport and communication. d) Increased significance of global (multinational) corporations (MNCs). e) Increased investment flows (FDI). f) Migration within and between economies. g) Growth of the global labour force. h) Structural change. i) Impact on businesses of increased globalisation. It includes a Teacher PowerPoint with all the answers in the slide notes and a student workbook which is fully editable.

This is a complete lesson that includes a Teacher PowerPoint and a student worksheet. All the answers are on the slide notes. This lesson is written by Sarah Hilton for Revisionstation and includes the following topics: a) Exports and imports. b) Implications of increasing specialisation by countries and businesses. c) Foreign Direct Investment (FDI) and link to business growth.

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: The importance of identifying and satisfying customer needs, in order to: provide a product or service that customers will buy increase sales select the correct marketing mix avoid costly mistakes be competitive

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Types of segmentation including: gender age location income

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Purpose of market research To collect information Why businesses conduct market research Methods of market research to include primary and secondary Uses of market research information that may help decision making Qualitative and quantitative market research manipulate and interpret data from tables and charts identify market size and market share

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Managing stock: Just in time (JIT) Just in case (JIC) Factors affecting choice of suppliers including: price quality Reliability The effects of procurement and logistics on a business, including: efficiency lower unit costs The value of effective supply chain management, including: working with suppliers to ensure that key processes are running efficiently and cost effectively getting goods and services for the best price and value cutting any waste and unnecessary costs to create a streamlined process and fast production times

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: The need for recruitment Internal recruitment External recruitment Methods of recruitment and selection of employees Job analysis Job description Person specification Selection methods Benefits of recruitment Contracts of employment Part time Full time Job share Zero hours

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Organisational structures Appropriateness of organisational structures Span of control Chain of command Delayering Delegation Tall or flat structures Communication Centralisation and decentralisation

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of motivation in the workforce Benefits of a motivated workforce Staff retention High productivity Methods to motivate staff Financial methods of motivation Non-financial methods of motivation

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of training the workforce Benefits of training employees Types of training undertaken by businesses Benefits of induction training Benefits and drawbacks of off the job and on the job training

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Methods of production: Job Flow Efficiency in production: Lean production Just in time (JIT)

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Methods of good service: product knowledge customer engagement (creating a positive experience for the customer) post sales services (e.g. user training, help lines, servicing) Benefits of good customer service, including: increase in customer satisfaction customer loyalty increased spend profitability Dangers of poor customer service, including: dissatisfied customers poor reputation via word of mouth reduction in revenue The ways in which advances in ICT have allowed customer services to develop: websites e-commerce social media