EDEXCEL GCSE BUSINESS 2.1.4 ETHICS THE ENVIRONMENT AND BUSINESS (COMPLETE LESSON) 214 This lesson includes a PowerPoint and a worksheet and covers: The impact of ethical and environmental considerations on businesses: •How ethical considerations influence business activity: possible trade-offs between ethics and profit •How environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit •The potential impact of pressure group activity on the marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225 This lesson includes a PowerPoint and a worksheet and covers: How each element of the marketing mix can influence other elements Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Strong and weak cultures b) Classification of company cultures: o power o role o task o person c) How corporate culture is formed d) Difficulties in changing an established culture Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121 This lesson includes a PowerPoint and a worksheet and covers: Identifying and understanding customer needs: • What customer needs are: price quality choice convenience •The importance of identifying and understanding customers: generating sales business survival Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.4 THE COMPETITIVE ENVIRONMENT (COMPLETE LESSON) 124 This lesson includes a PowerPoint and a worksheet and covers: Understanding the competitive environment: Strengths and weaknesses of competitors based on: price, quality, location, product range and customer service The impact of competition on business decision making Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Staff as an asset; staff as a cost b) Flexible workforce: o multi-skilling o part-time and temporary o flexible hours and home working o outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships o individual approach o collective bargaining Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Purpose of sales forecasts b) Factors affecting sales forecasts: o consumer trends o economic variables o actions of competitors c) Difficulties of sales forecasting Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.3 LEGISLATION AND BUSINESS (COMPLETE LESSON) 153 This lesson includes a PowerPoint and a worksheet and covers: The purpose of legislation: Principles of consumer law: quality and consumer rights Principles of employment law: recruitment, pay, discrimination, and health and safety The impact of legislation on businesses: Cost Consequences of meeting and not meeting these obligations Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.5 EXTERNAL INFLUENCES (COMPLETE LESSON) 155 This lesson includes a PowerPoint and a worksheet and covers: The importance of external influences on business: possible responses by the business to changes in: technology legislation the economic climate Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.3.4 SOURCES OF BUSINESS FINANCE (COMPLETE LESSON) 134 This lesson includes a PowerPoint and a worksheet and covers: Sources of finance for a start-up or established small business: •Short-term sources: overdraft and trade credit •Long-term sources: personal savings, venture capital, share capital, loans, retained profit and crowd funding Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.3.1 BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSONS) 131 This lesson includes a PowerPoint and a worksheet and covers: What business aims and business objectives are Business aims and objectives when starting up: • Financial aims and objectives: survival, profit, sales, market share, financial security ��� Non-financial aims and objectives: social objectives, personal satisfaction, challenge, independence and control Why business aims and objectives differ between businesses Written by Sarah Hilton for Revisionstation

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Objectives of growth: • economies of scale (internal and external) • increased market power over customers and suppliers • increased market share and brand recognition • increased profitability b) The distinction between inorganic and organic growth

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Statement of comprehensive income (profit and loss account): • key information • stakeholder interest. b) Statement of financial position (balance sheet) • key information • stakeholder interest.

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Nature and purpose of contribution b) Calculation and interpretation of contribution c) Use of contribution as a decision-making technique

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Interest rates how fluctuating interest rates can affect businesses that rely on overdrafts and loans for finance how fluctuating interest rates can affect consumer and business spending. Levels of employment Consumer spending

1.8.2 Reasons for business failure: • cash flow problems/lack of finance • not competitive • failure to adapt to changes in the market. This is a complete lesson with a PowerPoint and a worksheet, written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet and covers: a) Tariffs b) Import quotas c) Other trade barriers: o government legislation o domestic subsidies Written by Sarah Hilton for Revisionstation

a) The effect on businesses of changes in: o inflation (the rate of inflation, the Consumer Prices Index) o exchange rates (appreciation, depreciation) o interest rates o taxation and government spending o the business cycle b) The effect of economic uncertainty on the business environment

1.3.1 Product/service design a) Design mix: o function o aesthetics o cost b) Changes in the elements of the design mix to reflect social trends: o concern over resource depletion: designing for waste minimisation, re-use and recycling o ethical sourcing 1.3.2 Branding and promotion a) Types of promotion b) Types of branding c) The benefits of strong branding: o added value o ability to charge premium prices o reduced price elasticity of demand d) Ways to build a brand o unique selling points (USPs)/differentiation o advertising o sponsorship o the use of social media e) Changes in branding and promotion to reflect social trends: o viral marketing o social media o emotional branding 1.3.3 Pricing strategies a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison sites 1.3.4 Distribution a) Distribution channels b) Changes in distribution to reflect social trends: o online distribution o changing from product to service 1.3.5 Marketing strategy a) The product life cycle b) Extension strategies: o product o promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: o mass markets o niche markets o business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty

Pearson Edexcel International GCSE in Business (iGCSE) 1.7.1 The external factors affecting business decisions: • social • technological • environmental • political. This lesson includes a PPT and worksheet written by Sarah Hilton for Revisionstation