EDEXCEL GCSE BUSINESS 1.5.4 THE ECONOMY AND BUSINESS (COMPLETE LESSON) 154 This lesson includes a PowerPoint and a worksheet and covers: The impact of the economic climate on businesses: unemployment changing levels of consumer income inflation changes in interest rates government taxation changes in exchange rates Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212 This lesson includes a PowerPoint and a worksheet and covers: Why business aims and objectives change as businesses evolve: •In response to: market conditions, technology, performance, legislation, internal reasons How business aims and objectives change as businesses evolve: •Focus on survival or growth •Entering or exiting markets •Growing or reducing the workforce •Increasing or decreasing product range Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.1.3 THE ROLE OF BUSINESS ENTERPRISE (COMPLETE LESSON) 113 This lesson includes a PowerPoint and a worksheet and covers: The role of business enterprise and the purpose of business activity: •To produce goods or services •To meet customer needs •To add value: convenience, branding, quality, design, unique selling points The role of entrepreneurship: •An entrepreneur: organises resources, makes business decisions, takes risks Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.1 ORGANISATIONAL STRUCTURES (COMPLETE LESSON) 251 This lesson includes a PowerPoint and a worksheet and covers: Different organisational structures and when each are appropriate: Hierarchical and flat Centralised and decentralised The importance of effective communication: The impact of insufficient or excessive communication on efficiency and motivation Barriers to effective communication Different ways of working: Part time, full time and flexible hours Permanent, temporary, and freelance contracts The impact of technology on ways of working: efficiency remote working Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.3 BUSINESS AND GLOBALISATION (COMPLETE LESSON) 213 This lesson includes a PowerPoint and a worksheet and covers: The impact of globalisation on businesses: •Imports: competition from overseas, buying from overseas •Exports: selling to overseas markets •Changing business locations •Multinationals Barriers to international trade: •tariffs •trade blocs  How businesses compete internationally: •The use of the Internet and e-commerce •Changing the marketing mix to compete internationally Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.1 BUSINESS GROWTH (COMPLETE LESSON) 211 This lesson includes a PowerPoint and a worksheet and covers: Methods of business growth and their impact: Internal (organic) growth: new products (innovation, research and development), new markets (through changing the marketing mix or taking advantage of technology and/or expanding overseas) External (inorganic) growth: merger, takeover The types of business ownership for growing businesses: Public limited company (plc) Sources of finance for growing and established businesses: Internal sources: retained profit, selling assets External sources: loan capital, share capital including stock market flotation (public limited companies) Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.4 ETHICS THE ENVIRONMENT AND BUSINESS (COMPLETE LESSON) 214 This lesson includes a PowerPoint and a worksheet and covers: The impact of ethical and environmental considerations on businesses: •How ethical considerations influence business activity: possible trade-offs between ethics and profit •How environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit •The potential impact of pressure group activity on the marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.3 PROMOTION (COMPLETE LESSON) 223 This lesson includes a PowerPoint and a worksheet and covers: Promotion: Appropriate promotion strategies for different market segments: advertising sponsorship product trials special offers branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.3.1 BUSINESS OPERATIONS (COMPLETE LESSON) 231 This lesson includes a PowerPoint and a worksheet and covers: The purpose of business operations: •To produce goods •To provide services Production processes: •Different types: job batch flow •The impact of different types of production processes: keeping productivity up and costs down and allow for competitive prices Impacts of technology on production: •Balancing cost, productivity, quality and flexibility Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121 This lesson includes a PowerPoint and a worksheet and covers: Identifying and understanding customer needs: • What customer needs are: price quality choice convenience •The importance of identifying and understanding customers: generating sales business survival Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.5 EXTERNAL INFLUENCES (COMPLETE LESSON) 155 This lesson includes a PowerPoint and a worksheet and covers: The importance of external influences on business: possible responses by the business to changes in: technology legislation the economic climate Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.1 OPTIONS FOR START UP AND SMALL BUSINESS (COMPLETE LESSON) 141 This lesson includes a PowerPoint and a worksheet and covers: The concept of limited liability: ● limited and unlimited liability ● the implications for the business owner(s) of limited and unlimited liability. The types of business ownership for start-ups: ● sole trader, partnership, private limited company ● the advantages and disadvantages of each type of business ownership. The option of starting up and running a franchise operation: ● the advantages and disadvantages of franchising. Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.3 EFFECTIVE TRAINING AND DEVELOPMENT (COMPLETE LESSON) 253 This lesson includes a PowerPoint and a worksheet and covers: How businesses train and develop employees: Different ways of training and developing employees: formal and informal training, self-learning, ongoing training for all employees, use of target setting and performance reviews Why businesses train and develop employees: The link between training, motivation and retention Retraining to use new technology Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.4 MOTIVATION (COMPLETE LESSON) 254 This lesson includes a PowerPoint and a worksheet and covers: The importance of motivation in the workplace: Attracting employees, retaining employees, productivity How businesses motivate employees: Financial methods: remuneration, bonus, commission, promotion, fringe benefits Non-financial methods: job rotation, job enrichment, autonomy Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.4.1 BUSINESS CALCULATIONS (COMPLETE LESSON) 241 This lesson includes a PowerPoint and a worksheet and covers: The concept and calculation of: Gross profit Net profit Calculation and interpretation of: Gross profit margin Net profit margin Average rate of return Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.1 PRODUCT (COMPLETE LESSON) 221 This lesson includes a PowerPoint and a worksheet and covers: The design mix: Function, aesthetics, cost The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.2 PRICE (COMPLETE LESSON) 222 This lesson includes a PowerPoint and a worksheet and covers: Price: Pricing strategies Influences on pricing strategies: technology competition market segments product life cycle Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.4 PLACE (COMPLETE LESSON) 224 This lesson includes a PowerPoint and a worksheet and covers: Place: Methods of distribution: retailers and e-tailers (e-commerce) Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225 This lesson includes a PowerPoint and a worksheet and covers: How each element of the marketing mix can influence other elements Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage Written by Sarah Hilton for Revisionstation