This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Types of segmentation including: gender age location income

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Purpose of market research To collect information Why businesses conduct market research Methods of market research to include primary and secondary Uses of market research information that may help decision making Qualitative and quantitative market research manipulate and interpret data from tables and charts identify market size and market share

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: LESSON 1 Pricing methods price skimming price penetration competitive pricing loss leader cost-plus The factors that influence pricing decisions costs nature of the market degree of competition product life cycle. The relationship between price and demand LESSON 2 The benefits and risks of developing new products Importance of product design, image and the needs of the target market Product differentiation USP Brand image The product lifecycle Product portfolio (Boston Box / Boston Matrix) LESSON 3 Promotional methods Advertising PR Sales promotion Sponsorship Social media Factors influencing the selection of promotional methods Reasons for promotion LESSON 4 The different channels of distribution used by business Retailers Wholesalers Telesales E-commerce and M-commerce Integrated nature of the marketing mix Using the marketing mix to inform and implement business decisions

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Strong and weak cultures b) Classification of company cultures: power role task person c) How corporate culture is formed d) Difficulties in changing an established culture

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Construct and interpret simple decision-tree diagrams b) Calculations and interpretations of figures generated by these techniques c) Limitations of using decision trees

Pearson Edexcel International GCSE in Business 1.8.1 Measuring success in business: • revenue • market share • customer satisfaction • profit • growth • owner/shareholder satisfaction • employee satisfaction. Complete lesson with a PPT and worksheet By Sarah Hilton at Revisionstation

1.8.2 Reasons for business failure: • cash flow problems/lack of finance • not competitive • failure to adapt to changes in the market. This is a complete lesson with a PowerPoint and a worksheet, written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business 1.1.1. Businesses can have several objectives 1.1.1 Businesses can have several objectives: • financial aims and objectives - survival, profit, sales, market share, financial security • non-financial aims and objectives - social objectives, personal satisfaction, challenge, independence and control. This is a complete lesson with a teacher PowerPoint and a student worksheet. Written by Sarah Hilton at Revisionstation

Pearson Edexcel International A Level Business YBS11 (433) 3 / 4333 cultural social Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Considerations for businesses: • cultural differences • different tastes and preferences • language and unintended meanings • inappropriate branding and promotion.

Pearson Edexcel International A Level Business YBS11 (434) 1 / 4341 impact pf MNCs Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation This lesson includes: a) Impact of MNCs on the local economy: • local labour, wages, working conditions and job creation • local businesses • the local community and environment b) Impact of MNCs on the national economy: • economic growth • FDI flows • balance of payments • technology and skills transfer • consumers • business culture • tax revenues

Pearson Edexcel International A Level Business YBS11 (434) 2 / 4342 business ethics Complete lesson including a student worksheet anda teacher PowerPoint written by Sarah Hilton for Revisionstation a) Stakeholder conflicts. b) Environmental considerations: emissions and waste disposal sustainability. c) Supply chain considerations: pay and working conditions exploitation of labour and child labour. d) Marketing considerations: misleading product labelling inappropriate marketing activities.

Pearson Edexcel International A Level Business YBS11 (434) 3 / 4343 controlling MNCs Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Controlling MNCs - Factors to consider: • power of MNC • political influence • legal control • consumer pressure • pressure groups • social media • self-regulation

a) Growth rate of the UK economy compared to emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: o trade opportunities for businesses o employment patterns d) Indicators of growth: o Gross Domestic Product (GDP) per capita o literacy o health o Human Development Index (HDI) This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business YBS11 (432) 4 / 4324 global mergers Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Reasons for global mergers, takeovers and joint ventures a) Spreading risk and economies of scale. b) Entering new markets/trade blocs. c) Acquiring national/international brand names/patents. d) Securing resources/supplies. e) Maintaining/increasing global competitiveness. f) Reducing competition. g) Making use of local knowledge. h) Government or legal requirement. i) Accessing supply chains/distribution networks. j) Sharing costs/risks.

a) Push factors: o saturated markets o competition b) Pull factors: o economies of scale o risk spreading c) Possibility of off-shoring and outsourcing d) Extending the product life cycle by selling in multiple markets This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet and covers: a) Tariffs b) Import quotas c) Other trade barriers: o government legislation o domestic subsidies Written by Sarah Hilton for Revisionstation

a) Exports and imports b) The link between business specialisation and competitive advantage c) Foreign direct investment (FDI) and link to business growth This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Cultural diversity: recognition that groups of people across the globe have different interests and values b) Features of global niche markets c) Application and adaptation of the marketing mix (4Ps) to suit global niches This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Reduction of international trade barriers/trade liberalisation b) Political change c) Reduced cost of transport and communication d) Increased significance of global (transnational) companies e) Increased investment flows (FDI) f) Migration (within and between economies) g) Growth of the global labour force h) Structural change This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Expansion of trading blocs: o EU and the single market o ASEAN o NAFTA (ON THE SYLLABUS but no longer in existence) b) Impact on businesses of trading blocs This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation