EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212 This lesson includes a PowerPoint and a worksheet and covers: Why business aims and objectives change as businesses evolve: •In response to: market conditions, technology, performance, legislation, internal reasons How business aims and objectives change as businesses evolve: •Focus on survival or growth •Entering or exiting markets •Growing or reducing the workforce •Increasing or decreasing product range Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Calculation of sales volume and sales revenue b) Calculation of fixed and variable costs Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.1.3 THE ROLE OF BUSINESS ENTERPRISE (COMPLETE LESSON) 113 This lesson includes a PowerPoint and a worksheet and covers: The role of business enterprise and the purpose of business activity: •To produce goods or services •To meet customer needs •To add value: convenience, branding, quality, design, unique selling points The role of entrepreneurship: •An entrepreneur: organises resources, makes business decisions, takes risks Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.3 BUSINESS AND GLOBALISATION (COMPLETE LESSON) 213 This lesson includes a PowerPoint and a worksheet and covers: The impact of globalisation on businesses: •Imports: competition from overseas, buying from overseas •Exports: selling to overseas markets •Changing business locations •Multinationals Barriers to international trade: •tariffs •trade blocs  How businesses compete internationally: •The use of the Internet and e-commerce •Changing the marketing mix to compete internationally Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.1 BUSINESS GROWTH (COMPLETE LESSON) 211 This lesson includes a PowerPoint and a worksheet and covers: Methods of business growth and their impact: Internal (organic) growth: new products (innovation, research and development), new markets (through changing the marketing mix or taking advantage of technology and/or expanding overseas) External (inorganic) growth: merger, takeover The types of business ownership for growing businesses: Public limited company (plc) Sources of finance for growing and established businesses: Internal sources: retained profit, selling assets External sources: loan capital, share capital including stock market flotation (public limited companies) Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.4 ETHICS THE ENVIRONMENT AND BUSINESS (COMPLETE LESSON) 214 This lesson includes a PowerPoint and a worksheet and covers: The impact of ethical and environmental considerations on businesses: •How ethical considerations influence business activity: possible trade-offs between ethics and profit •How environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit •The potential impact of pressure group activity on the marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.3 PROMOTION (COMPLETE LESSON) 223 This lesson includes a PowerPoint and a worksheet and covers: Promotion: Appropriate promotion strategies for different market segments: advertising sponsorship product trials special offers branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.1 PRODUCT (COMPLETE LESSON) 221 This lesson includes a PowerPoint and a worksheet and covers: The design mix: Function, aesthetics, cost The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.5 EXTERNAL INFLUENCES (COMPLETE LESSON) 155 This lesson includes a PowerPoint and a worksheet and covers: The importance of external influences on business: possible responses by the business to changes in: technology legislation the economic climate Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: The concept and calculation of: Revenue Fixed and variable costs Total costs Profit and loss Interest Break even level of output Margin of safety Interpretation of break even diagrams: The impact of changes in revenue and costs Break even level of output Margin of safety Profit and loss Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.1 OPTIONS FOR START UP AND SMALL BUSINESS (COMPLETE LESSON) 141 This lesson includes a PowerPoint and a worksheet and covers: The concept of limited liability: ● limited and unlimited liability ● the implications for the business owner(s) of limited and unlimited liability. The types of business ownership for start-ups: ● sole trader, partnership, private limited company ● the advantages and disadvantages of each type of business ownership. The option of starting up and running a franchise operation: ● the advantages and disadvantages of franchising. Written by Sarah Hilton for Revisionstation

This lesson covers: The 4 Ps of marketing and their importance Product Design, invention, innovation Product stages of the lifecycle Introduction, growth, maturity, decline Pricing methods Skimming, cost-plus, penetration, competitor, promotional Promotion – point of sale Price reductions, loss leaders, competitions, free samples Promotion - advertising Social media, websites, print media, television, radio Place – distribution of products and services Digital and physical distribution channels How the 4 Ps of the marketing mix work together The use of the marketing mix to inform and implement business decisions Interpretation of market data Changes in demand target market and market share changes in product effects of promotion This lesson is written by Sarah Hilton at Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: How to assess the financial performance of a business using balance sheets, income statements financial ratios profitability (return on capital employed) liquidity (current ratio) gearing Efficiency ratios: payables days receivables days inventory turnover The value of financial ratios when assessing performance Data may be analysed over time or in comparison with other businesses. This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of changes in the political and legal environment on strategic and functional decision making: The political and legal environment should include a broad understanding of the scope and effects of law related to competition, the labour market and environmental legislation The impact of government policy related to enterprise, the role of regulators, infrastructure, the environment and international trade This was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of the social and technological environment on strategic and functional decision making Social changes to include demographic changes and population movements such as: migration changes in consumer lifestyle and buying behaviour the growth of online businesses The social environment to include Corporate Social Responsibility (CSR) and: the reasons for and against (CSR) the difference between the stakeholder v shareholder concept Carroll’s Corporate Social Responsibility pyramid Technological change should include the impact of technological change on functional areas and strategy The pressures for socially responsible behaviour This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Porter’s five forces, how and why these might change, and the implications of these forces for strategic and functional decision making and profits An understanding of the five forces to include: entry threat (barriers to entry) buyer power supplier power rivalry substitute threat This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting financial objectives to include: The concept of a return on investment Revenue, costs and profit objectives Cash flow objectives The distinction between cash flow and profit The distinction between gross profit, operating profit and profit for the year This lesson was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.3 EFFECTIVE TRAINING AND DEVELOPMENT (COMPLETE LESSON) 253 This lesson includes a PowerPoint and a worksheet and covers: How businesses train and develop employees: Different ways of training and developing employees: formal and informal training, self-learning, ongoing training for all employees, use of target setting and performance reviews Why businesses train and develop employees: The link between training, motivation and retention Retraining to use new technology Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.4 MOTIVATION (COMPLETE LESSON) 254 This lesson includes a PowerPoint and a worksheet and covers: The importance of motivation in the workplace: Attracting employees, retaining employees, productivity How businesses motivate employees: Financial methods: remuneration, bonus, commission, promotion, fringe benefits Non-financial methods: job rotation, job enrichment, autonomy Written by Sarah Hilton for Revisionstation