A lesson that guides students through the process of writing 12 mark questions. It includes : A bit of Theme 1 recall as a starter How to unhook and interpret a 12 mark question A structured debate linked to the case study and question A worksheet that includes tasks that help the student thoroughly unpick and analyse the case study A writing frame that helps the students master the perfect structure. A peer or self assessment criteria with WWW/EBI guidelines

A fantastic resource that gets the students to study 7 different products and analyse their source of differentiation, competitive advantage, position within the product life cycle and focus in the design mix.

An excellent resource, especially for those needing to introduce or improve their student’s structure in 9 mark answers. The case study is included, alongside a writing frame and several tasks that encourage the student to unpick the case study. I found this worked really well with EAL students and lower ability students who struggle to write longer answers.

A great resource that requires the students recap their knowledge of 2.1 and apply it to McDonalds. The students should be encouraged to scan the QR codes that point them in the direction of interesting articles and videos about McDonalds.

A lesson (or can be done thoroughly across 2, 1 hour lessons) that focuses on the following : The perfect 9 mark structure Application of the case study AJIM conclusions Plenty of student engagement thorough the lesson, peer marking, debating and also a recall activity at the start that focuses on 1.1 and 1.2.

A mix of Theme 1 and Theme 2 revision / starter activities. Various topics covered. Answers included that help students develop exam technique. Great for : *- Immediate engagement as the students walk through the door Knowledge recall Consolidation of previous topics Exam technique *