A series of activities designed to stretch and challenge A Level Business Studies students. These activities include articles, TED Talks, YouTube clips, Documentaries and Podcasts, all of which will facilitate wider knowledge and understanding of the key topic areas of the syllabus. Activities come with a Cornell Note Taking template

A set of 3 case studies for Edexcel A Level Business covering 1.5.5 Business choices and 1.5.6 Moving from entrepreneur to leader, including: 1.5.5 Business choices a) Opportunity cost b) Choices and potential trade-offs 1.5.6 Moving from entrepreneur to leader a) The difficulties in developing from an entrepreneur to a leader

A set of 10 case studies for Edexcel A Level Business Studies on 1.5.4 Forms of Business, including: a) Sole trader, partnership and private limited company b) Franchising, social enterprise, lifestyle businesses, online businesses c) Growth to PLC and stock market flotation Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 8 case studies for Edexcel A Level Business Studies 1.5.3 Business Objectives, including: a) Survival b) Profit maximisation c) Other objectives: o sales maximisation o market share o cost efficiency o employee welfare o customer satisfaction o social objectives Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 7 case studies for Edexcel A Level Business Studies 1.5.2 Entrepreneurial motives and characteristics, including: a) Characteristics and skills required b) Reasons why people set up businesses: o financial motives: profit maximisation and profit satisficing o non-financial motives: ethical stance, social entrepreneurship, independence and home working

A set of 4 case studies covering Edexcel A Level Business Studies 1.5.1 Role of an Entrepreneur, including: a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 5 case studies for Edexcel A Level Business Studies 1.4.5 Leadership including: a) Leadership: o the distinction between management and leadership b) Types of leadership style: o autocratic o paternalistic o democratic o laissez-faire

A set of 18 case studies for Edexcel A Level Business Studies 1.4.4 Motivation in theory and practice, including: a) The importance of employee motivation to a business b) Motivation theories: o Taylor (scientific management) o Mayo (human relations theory) o Maslow (hierarchy of needs) o Herzberg (two factor theory) c) Financial incentives to improve employee performance: o piecework o commission o bonus o profit share o performance-related pay d) Non-financial techniques to improve employee performance: o delegation o consultation o empowerment o team working o flexible working o job enrichment o job rotation o job enlargement Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 9 case studies for Edexcel A Level Business Studies on 1.4.3 Organisational Design including: a) Structure: o hierarchy o chain of command o span of control o centralised and decentralised b) Types of structure: o tall o flat o matrix c) Impact of different organisational structures on business efficiency and motivation Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 5 case studies covering Edexcel A Level Business 1.4.2 Recruitment and Selection, including: Recruitment and selection process: o internal versus external recruitment b) Costs of recruitment, selection and training c) Types of training: o induction o on-the-job o off-the-job Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 8 case studies covering Edexcel A Level business case studies covering a) Staff as an asset; staff as a cost b) Flexible workforce: o multi-skilling o part-time and temporary o flexible hours and home working o outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships o individual approach o collective bargaining Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 10 case studies for Edexcel A Level Business Studies 1.3.5 Marketing Strategy including: a) The product life cycle b) Extension strategies: o product o promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: o mass markets o niche markets o business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 3 case studies covering Edexcel A Level Business Studies 1.3.4 Distribution, including: a) Distribution channels b) Changes in distribution to reflect social trends: o online distribution o changing from product to service Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 14 cases studies for Edexcel A Level Business studies covering 1.3.3 Pricing strategies, including: a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison site

A bumber set of 12 case studies covering Edexcel A Level Business 1.3.2 Branding and promotion, including: a) Types of promotion b) Types of branding c) The benefits of strong branding: o added value o ability to charge premium prices o reduced price elasticity of demand d) Ways to build a brand o unique selling points (USPs)/differentiation o advertising o sponsorship o the use of social media e) Changes in branding and promotion to reflect social trends: o viral marketing o social media o emotional branding Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 3 case studies on 1.3.1 Product/service design covering: a) Design mix: o function o aesthetics o cost b) Changes in the elements of the design mix to reflect social trends: o concern over resource depletion: designing for waste minimisation, re-use and recycling o ethical sourcing Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.