You can find PART 1 here: https://www.tes.com/teaching-resource/1-1-1-part-1-introduction-to-markets-edexcel-business-as-a-level-theme-1-12547553 This visually appealing approximately one-hour lesson presentation is designed to introduce students to the concept of markets (Lesson 1.1.1 Part Two – Business Studies AS Level) Theory covered over 22 slides: Mass markets and niche markets Branding Competition Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Logo activity Branding research task Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.

1.1.2. Part 2 can be found her: https://www.tes.com/teaching-resource/resource-12547563 This visually appealing approximately one-hour lesson presentation is designed to introduce students to the concept of markets (Lesson 1.1.1 Part One – Business Studies AS Level) Theory covered over 24 slides: Marketing Market size Market growth Market share Dynamic markets Online retailing How markets change Risk and uncertainty in marketing activities Lesson features: Starter activity Unit overview Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. ***Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you. ***