We provide you with the unique opportunity to study tourism and management's academic and practical aspects and gain first-hand industry experience. It covers all the integral features and concepts of the tourism and travel sector, including visitor attractions, hotels, leisure centers, theatres, events, business tourism, music venues, and travel.
We provide you with the unique opportunity to study tourism and management's academic and practical aspects and gain first-hand industry experience. It covers all the integral features and concepts of the tourism and travel sector, including visitor attractions, hotels, leisure centers, theatres, events, business tourism, music venues, and travel.
Benidorm Spain is almost synonymous with mass tourism. It is a typical example of the resorts that emerged along the Mediterranean coast in the 1960s during the mass tourism boom that catered primarily to foreign tourists through large international tour operators that controlled the market. Using the tourism destination Life Cycle Model, this lesson examines Benidorm’s mass tourism par excellence and sees what makes this city such a great place for some but a nightmare for others.
The lesson has these four topics:
The background and tourism resources of Benidorm;
History of tourism development in Benidorm;
Tourist destination life cycle;
Socio-cultural, economic, and environmental impacts of mass tourism in Benidorm.
The lesson attempts to answer these questions:
Where is Benidorm?
How has tourism grown in Benidorm?
Why did Benidorm become a “tourist hotspot”?
Why did mass tourism take-off during the 1960s?
What factors have influenced the development of mass tourism in Benidorm?
What are the impacts of mass tourism in Benidorm?
How has Benidorm’s mass tourism development fit into the Tourism Life Cycle Model?
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or altogether to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials are developed using real case studies, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Project managers in charge of a single small project can plan and schedule the project tasks without much formal planning and information. However, when the project manager must manage several small projects or a large complex project, a threshold is quickly reached in which the project manager can no longer cope with the details. This lesson describes a disciplined, structured method for selectively collecting information to use through all phases of the project life cycle, to meet the needs of all stakeholders (e.g., customer, project manager), and to measure performance against the strategic plan of the organization.
The key learning outcomes are:
Identify key elements of a project scope statement and understand
why a complete scope statement is critical to project success.
Describe the causes of scope creep and ways to manage it.
Understand why it is important to establish project priorities in terms
of cost, time, and performance.
Demonstrate the importance of a work breakdown structure (WBS)
to the management of projects and how it serves as a database for
planning and control.
Demonstrate how the organization breakdown structure (OBS)
establishes accountability to organization units.
Describe a process breakdown structure (PBS) and when to use it.
Create responsibility matrices for small projects.
Create a communication plan for a project.
This is a comprehensive lesson plan for about 1.5 hours includes a well-prepared PowerPoint presentation, with video links, interactive exercises, in-depth case studies, and associated reading materials, designed to provide a holistic learning experience. The materials are based on “Project Management: The Managerial Process” of Clifford Gray (Author) and Erik Larson.
We wish you all the best for the study, and should you have any further questions, please get in touch.
Antarctica is the last and largest unspoiled wilderness area on earth. The Antarctic Treaty recognizes tourism as a legitimate activity. In the past two decades, the number of tourists has increased exponentially. The International Association of Antarctica Tour Operators (IAATO), founded in 1991 by seven companies, is a non-profit organization. Its primary responsibilities are to manage Antarctic tourism, regulate tourists and tour operators, and ensure the sustainable development of the resources. However, there is much discussion over whether sustainable tourism in Antarctica can ever be possible, given the long-haul flights involved in getting there and the potential to spoil such a pristine environment.
This lesson discusses the following four aspects of sustainable tourism development in Antarctica:
Introduction to Antarctica
The impact of human behavior on Antarctica
History and growth of Antarctic tourism
Sustainable tourism management in Antarctica and the role of IAATO.
The lesson attempts to answer these questions: \ Before we get into the details, please look at these questions, and we can answer them while watching the video.
Where is Antarctica
How has tourism grown in Antarctica?
What are factors have influenced the development of tourism in Antarctica?
What are the impacts of tourism activities on Antarctica?
In what way can Antarctica tourism be managed and environmental impacts be minimized?
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or altogether to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials are developed using real case studies, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This lesson aims to build upon the understanding from previous lessons, and develop an understanding about the concept, types, importance, implications of teams and groups in organisational success.
The learning outcomes are:
Evaluate the Rise of Team-Based Structures
Analyze Group Dynamics
Distinguish Between Groups and Teams
Differentiate Groups and Teams Types:
Explore Team Development Theories:
Define Team Effectiveness
Assess Contributions to Organizational Effectiveness
Understand and interpret Belbin’s Team’s Role theory and its application
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to the topics.
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational teams and groups
Homework: Reflective questions on the role of teams, groups on organisational effectiveness
These materials contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in management or are interested in the issues. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for management and provide essential information to explore the topic further.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This Lesson Three aims to deepen the understanding of organizational concepts and types. It will explore the various types of organizations, business types, their characteristics, and how different organizational concepts influence management practices.
This is lesson 3 of this course. It contains these main topics:
Introduce organisations, what an organization is and how the concept of an organization has changed
What the purpose of organisation in society and their role in business world
Types of organisations
Types of businesses and the purpose of the different types of businesses
Distinguish between public and private sectors
Understand organisational environment and elements
Lesson Three contains interactive and practical approach designed to help learners apply theoretical knowledge to real-world scenarios. The materials contain:
A comprehensive PowerPoint presentation covering all key topics.
Interactive team and class exercises designed to reinforce learning.
Recommended readings to deepen understanding of the subject matter.
Assigned homework of textbook reading and independent study
The lesson provides crucial insights into the nature of organizations and the various concepts that define them. Understanding these foundational aspects is essential for effective organizational management and prepares students for more advanced topics in the course.
Venice, known as the “City of Canals,” is endorsed with significant natural, cultural, and historical beauties with over 1600 years of existence. Made a World Heritage Site by UNESCO in 1987, from 2016 Venice has become a candidate for Heritage in Danger. Over tourism is a double-edged sword that has caused dire consequences to a small city like Venice in its social sector, quality of life for the local population, and ecological environment.
This lesson explores the current tourism situation and problems caused by over-tourism in Venice. Venice is dying a long slow death. To reverse this process, all stakeholders, including tourists, residents, businesses, and the government, should work collectively and cooperatively to solve the large and complex problem for the city.
This lesson presents the current tourism situation and problems in Venice, analyzes particularly how the island and its lagoon are being affected by over-tourism, and discusses some management suggestions.
Tourism resources in Venice;
Tourism demands in Venice;
The socio-cultural, economic, and environmental impacts of over-tourism in Venice;
Some management Suggestions.
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials include reading materials, various exercises, activities, and assessments. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
The Managing Organizational Excellence course is designed to equip learners with the essential skills and knowledge necessary for effectively managing modern organizations and to apply them in real-life situations. This course is suitable for learners ranging from beginners to professionals, with age ranges varying from 15 to 45 and beyond. Participants will explore key principles and practices in organizational management, gain hands-on experience through practical exercises, and develop a comprehensive understanding of the strategies needed to drive organizational success. This course is suitable for business students, teachers, managers, employees, and aspiring leaders across various industries.
This full course resource covers a comprehensive range of topics in managing organizations, with a mix of lectures, practical exercises, case studies, worksheet, quizzes, tests, group projects to assessments. Teachers and students could adjust the course duration and content as needed based on the specific needs of your target audience and the depth of knowledge you want to impart.
Course Objectives:
Understand the fundamental concepts of organizational management.
Develop effective leadership and communication skills.
Learn strategies for optimizing team performance and productivity.
Explore change management techniques and their impact on organizational success.
Gain insights into strategic planning and decision-making processes.
Enhance conflict resolution and negotiation skills.
Foster a culture of innovation and adaptability within the organization.
Grasp and reflect on some of the key global and contemporary issues in organizational management
Thematic lesson plan:
Part I.
Introduction to Organizational Management and Course Overview
Management and Role of Managers
Organizations and Types
Organizational Structure
History and Modern Organizational Theories
Part II.
6. Leadership Styles and Theories
7. Team Dynamics and Performance
8. Effective Communication in Management
9. Understanding Change Management
10. Managing Human Resources
Part III.
11. Motivation and Employee Engagement
12. Decision Making in Management
13. Strategic Planning and Implementation
14. Innovation and Technology in Organizations
15. Culture and Cultural Diversity in the Workplace
Part IV.
16. Legal and Ethical Aspects of Management
17. Quality Management and Process Improvement
18. Customer Relationship Management (CRM)
19. Supply Chain Management and Logistics
20. Marketing and Sales Strategies
Part V.
21. Financial Management and Budgeting
22. Managing Nonprofit Organizations
23. Global and Contemporary Organizational Issues
24. Organizational Sustainability and Corporate Social Responsibility
This exam is an assignment focused on Corporate Social Responsibility (CSR). It requires students to select a company, conduct research, and then produce a written assignment summarizing their findings.
The expected outcome of the assignment is for students to demonstrate their understanding of key CSR and business ethics related concepts, theories, and strategies. Additionally, students should showcase their ability to critically analyze the provided materials, identify relevant problems and factors, evaluate risks and challenges, and provide well-reasoned recommendations based on their analysis. The assignment aims to enhance students’ strategic thinking, analytical skills, and ability to apply theoretical concepts to real-world business scenarios.
The exam paper is suitable to Business Ethics and Management related modules.
Dive into the world of Management Accounting (MA), a crucial segment of accounting tailored for internal business use. An important decision making tool for all businesses that want to achieve success. This course is designed to empower budding managers and entrepreneurs with the skills to make informed decisions. You’ll explore the intricate workings of costing, pricing, resource utilization, and financial decision-making.
This is the first lesson of this courses. Learners will explore the basic introductory concepts in Management Accounting. The main areas covered are:
The Role of Management Accounting: Uncover how MA is pivotal in the overall Management Information System (MIS) framework. Understand its unique position and how it differs from other financial roles, providing a strategic edge to management.
Decision-Making Mastery: Gain insights into the decision-making process at various managerial levels. Learn how to navigate through complex business scenarios with ease.
**The Learning Outcomes are: **
Explain what is meant by Management Information System (MIS)
Explain the Financial Management function
Distinguish between Financial Accounting and Management Accounting
Identify the users of accounting information
Explain the qualitative characteristics of accounting information
Ethics of accounting & implications
Assess the impact of MIS on the organisation
This course is suitable for candidates in Grade 5, 6 (A level and further education), further education and higher education level students, or those who wish to pursue a career in enterprise and entrepreneurship. Whether it is beginners or professional, this course is designed to build on your interest and passion for accounting and management, and provide essential information to explore the topic further.
All lesson materials include reading materials, various exercises, activities, and assessments. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
This lesson In this course, learners will embark on a journey through the multifaceted domain of business ethics. The lesson starts with a definition and investigation into the meaning of ethics and philosophical value of ethics. It then moves into the discussion of the meaning, characteristics and strategies of business ethics. The lesson also explores the meaning, importance and challenges of global business ethics.
Learning Outcomes:
By the end of this lesson, learners should be able to:
Define the key concepts and theories of organizational behavior.
Analyze how individual differences influence behavior in organizations.
Examine the dynamics of group behavior and its impact on organizational effectiveness.
Understand the processes of communication within organizations.
Identify leadership styles and their effects on employee motivation and performance.
Apply theories of motivation to enhance workplace productivity.
Evaluate the role of organizational culture in shaping behavior.
Explore the concepts of change management and resistance in organizational contexts.
These materials contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in management or are interested in the issues. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for management and provide essential information to explore the topic further.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
The Managing Organizational Excellence course is designed to equip learners with the essential skills and knowledge necessary for effectively managing modern organizations and to apply them in real-life situations. This course is suitable for learners ranging from beginners to professionals, with age ranges varying from 15 to 45 and beyond. Participants will explore key principles and practices in organizational management, gain hands-on experience through practical exercises, and develop a comprehensive understanding of the strategies needed to drive organizational success. This course is suitable for business students, teachers, managers, employees, and aspiring leaders across various industries.
This full course resource covers a comprehensive range of topics in managing organizations, with a mix of lectures, practical exercises, case studies, worksheet, quizzes, tests, group projects to assessments. Teachers and students could adjust the course duration and content as needed based on the specific needs of your target audience and the depth of knowledge you want to impart.
Course Objectives:
Understand the fundamental concepts of organizational management.
Develop effective leadership and communication skills.
Learn strategies for optimizing team performance and productivity.
Explore change management techniques and their impact on organizational success.
Gain insights into strategic planning and decision-making processes.
Enhance conflict resolution and negotiation skills.
Foster a culture of innovation and adaptability within the organization.
Evaluate and reflect on some of the key global and contemporary issues in organizational management
There are three thematic sections in this module:
Part I. Introduction to Organization and Management and Managing Organisational Setting
1.Introduction to Organizational Management: Concepts and Definitions
2. Understanding Management and Managers’ Roles and Functions
3. Organizations Froms, Models, and Types of Businesses
4. Organizational Structure and Characteristics
5. Improving Organisational Structure
6. Managing Organisational Design
7. Managing Organisational Culture & Diversity
8. Managing Organisational Change
9. Organisational Behaviour
10. History of Management Science
Part II. Managing Organisation People
11. Essentials of Human Resources Management
12. Leadership Styles and Theories
13. Team Dynamics and Performance
14. Effective Communication in Management
15. Motivation and Satisfaction
16. Employee Engagement
17. Power, Politics and Conflict
18. Decision Making in Management
19. Learning in Organisation
20. Comparative Study of HRM and IHRM
Part IV. Managing Business Ethics and Responsibilities
21. Legal and Ethical Aspects of Management
22. Managing Nonprofit Organizations
23. Corporate Social Responsibility
24. Organizational Sustainability and Circular Economy
25. Stakeholder Engagement
26. Ethical AI and Technology Management
Part V. Managing Organisational Environment
27. Customer Relationship Management (CRM)
28. Supply Chain Management and Logistics
29. Marketing and Sales Strategies
30. Quality and Process
31. Supply Chain Management
32. Managing environment
33. Financial Management and Budgeting
34. Strategic Planning and Implementation
35. Crisis Management and Planning
36. Innovation and Technology in Organizations
37. Globalization and Contemporary Organizational Issues
There are also Three suggested exams that can be used to conclude the module study.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 2 of the course.
Learning Outcome 1 and 3 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 3 of the course.
Learning Outcome 1 and 2 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 1 of the course.
Learning Outcome 2 and 3 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
The lesson is aimed at introducing what organizational culture is, its components, and its significant impact on an organization’s performance. The objectives include enabling students to identify different elements of organizational culture, comprehend how culture affects employee behavior and organizational outcomes, and understand strategies for shaping and modifying organizational culture for improved performance and employee satisfaction.
The content of this lesson includes:
Detail the nature, types, scopes, features, and elements of culture and organizational culture
Evaluate the characteristics and importance of organizational culture
Identify the principle and key dimensions of Hofstede’s culture theory
Identify the elements of high, low and toxic culture in an organisation
Identify problems associated with cultural change
Measurement of culture
How culture can be a competitive advantage?
Review relationships between organisation culture and control.
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on cultural theory and examples of cultural influence.
Interactive resources showcasing diverse organisational cultural expressions, features and characteristics.
Worksheets for activities focusing on culture, organisational culture, national culture and cultural change.
Homework: Reflective questions on the role of organisational culture and its impacts.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This lesson aims to build upon the understanding from previous lessons, and develop an understanding about the history, concept, types, importance, implications of organisational theory.
The learning outcomes are:
Understand the origin and development of organizational theory
Define what organizational theory is?
Key Theoretical Frameworks: Examine and describe significant organizational theories, including classical, neoclassical, and Weber’s theory.
Explore contemporary organizational theories and their relevance in today’s business context.
Analyze and contrast different organizational theories, highlighting their unique attributes and applications.
Critical Examination of the theories
Practical Implications
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational change
Homework: Reflective questions on the role of organisational change, strategies and approaches
These materials contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in management or are interested in the issues. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for management and provide essential information to explore the topic further.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This lesson builds on the concepts from Lesson Five, offering a more focused exploration of organizational design’s impact on business performance and practical methods for enhancing effectiveness.
The content of this lesion includes:
Understand the concept of organisation optimization
Understand the concept of organisational design
Define organizations in terms of structural contingency theory
Identify size, technology and environment as the key contingencies to organisation structure
Analyse the relationship between Organizational design and business performance
Evaluate organizational design methods:
Assess the role of organizational culture in design:
Perform an organizational diagnosis and propose improvements to the structure
Materials:
An advanced PowerPoint presentation with detailed notes on the above topics.
Case studies for in-depth class analysis.
Worksheets for activities focusing on delayering and empowerment, job role balancing, and communication mapping.
Readings on change management and structural adaptation in response to market changes.
Homework: Assignment to develop a proposal for improving the organizational design of a given company, incorporating elements such as cultural change, responsibility centers, and performance measurements.
This lesson is aimed at enhancing learners’ abilities to not just understand but also apply principles of organizational design in ways that measurably improve business performance. By the end of this lesson, learners will be equipped with advanced tools and methodologies to assess and implement effective organizational design strategies.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This lesson aims to build upon the understanding from previoius lessons, and develop an understanding about the concept, types, importance, implications of organisational change. It also explore the possible methods and strategies that can manage change resistance and implement changes effectively.
The learning outcomes are:
Understand the concept and importance of organisational change
Examine why do organisations change
Identify types of organisational change and their impacts
Identify the drivers and forces for change
Compare changes vs transformation vs translation
Understand what change resistances are and their imapcts
Understand change management approaches that can manage and mitigate change resistance
Approaches and strategies to effectively manage and implement organisational change
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational change
Homework: Reflective questions on the role of organisational change, strategies and approaches
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This is lesson one of this course. It includes some Team Activities to kick start this course and give the learners some initial understanding through real-world exercise about the two concepts "Management " and “Organization” that will be studied in this course.
This lesson sets the foundation for the course, providing students with an understanding of the basics of organizational management. The subsequent lessons will delve deeper into each of these areas, expanding on the concepts introduced here. This lesson also introduces the learning outcomes, learning content, course outline, learning approaches, key textbooks, and assessment methods.
The materials contain:
1x a complete lesson PPT,
1 x an interactive team exercise
3 x class exercises and
a reading recommendations.
This course is designed to be interactive and engaging, encouraging learners to actively participate and apply their learning to real-world situations. We are excited to embark on this journey with you, exploring the fascinating world of organization management.
This comprehensive course is designed to equip individuals with the essential knowledge and skills needed to excel in the competitive world of selling travel and tourism products. It delves deep into the strategies, techniques, and best practices for marketing and personal selling within the travel and tourism industry.
Key Topics Covered:
Understanding the Travel and Tourism Industry: Explore the dynamic landscape of the travel and tourism sector, including its various segments, trends, and market dynamics. Gain insights into the diverse range of products and services offered in this industry.
Marketing Fundamentals: Learn the foundational principles of marketing as they apply to the travel and tourism sector. Discover how to identify target markets, conduct market research, and develop effective marketing strategies.
Product Development and Packaging: Explore the art of creating and packaging travel products that appeal to different customer segments. Learn how to design attractive travel packages and itineraries.
Personal Selling Techniques: Master the art of personal selling in the travel industry. Develop effective communication, persuasion, and negotiation skills to engage potential customers and close sales.
Customer Relationship Management: Understand the importance of building and maintaining strong customer relationships in the travel and tourism sector. Learn how to provide excellent customer service and foster loyalty.
Sales Strategies and Tactics: Explore various sales strategies, including consultative selling, relationship selling, and solution selling. Discover how to tailor your approach to different customer needs and preferences.
Case Studies and Practical Application: Apply your knowledge through real-world case studies and practical exercises. Analyze successful marketing and sales campaigns within the industry.
