This worksheet allows students to practice their knowledge of:- - Supply & Demand - Market Equilibrium - Non-price determinants of Supply and Demand and how these influence equilibrium price and quantity Students are presented with a particular market (e.g. Cinema tickets) and then 5 events are given which will shift either Supply or Demand (or both). Students must identify the shift in Supply or Demand and then show how this influences equilibrium price and quantity. They should also identify the non-price determinant (Price of Substitute Goods, Tastes etc). Four market are given, each with 5 events, and an answer scheme. The worksheet allows for differentiation by getting students to then write their own questions - choose a market and then 5 events influencing supply and demand.

Jade Palace is a Chinese restaurant and takeaway set up as a partnership by Keith and Kelly Yang. Highly successful and with a loyal customer base, this case study looks at the options they face - either stay as they are or incorporate and expand. This case study is based on the topic Types of Organizations. This fits into the following syllabi: A-Level - 3.1.2 - Understanding Different Business Forms IB - 1.2 - Types of Organizations This allows students to practice their knowledge of: - Features of Partnerships - Features of Private Limited Companies - Advantages and disadvantages of each type in the context of an organization This case study is based on a fictional organization and contains a number of questions. The case study includes an answer scheme.

This activity allows students to practice their knowledge of:- - Non-price determinants of Supply and Demand and how these influence equilibrium price and quantity - Explaining how market forces lead to changes in equilibrium price and quantity It also allows students to practice their skill of:- - Using Economics terminology to explain changes in equilibrium price and quantity This resource contains a Powerpoint presentation which introduces students to the template of how to do the explanation. There is also a worksheet which can be given during class or for homework. Students are presented with a particular market (e.g. Pink T-Shirts in Japan) and then an event that leads to a change in Supply or Demand. Students will need to explain how the equilibrium price and quantity will change using the theory of market forces and shortages/surpluses. Teachers can add difficulty by teaching the signalling, incentive and rationing functions of price and how supply and demand leads to changes in the allocation of resources.

Boonen Bikes is a bike manufacturer that specializes in road bikes for local club riders in Belgium. The business has a portfolio of 4 bikes, each at various stages of the Product Life Cycle. The business needs to decide whether to extend the life of the Koppenberg bike, its Cash Cow, or to invest in Research & Development and Marketing for one of its newer products, the Kwaremont. This case study is based on the topic Marketing Mix (4 Ps). This fits into the following syllabi: A-Level - 3.3.4 - Making Marketing Decision: Using the Marketing Mix IB - 4.5 - The Four Ps - Product, Price, Promotion and Place This allows students to practice their knowledge of:- The BCG (Boston) Matrix Product Life Cycle and extension strategies Pricing Strategies Impact of E-Commerce on the Marketing Mix This case study is based on a fictional organization and contains a number of questions. The case study includes an answer scheme.

Waldo’s Waves is a female hair salon based in Benidorm, Spain. Famous for its value for money and charismatic owner, Waldo Vavalin, who is Benidorm’s Entrepreneur of the Year, Waldo’s Waves is considering repositioning into the luxury market. This case study is based on the topic Market Segmentation. This fits into the following syllabi: A-Level - 3.3.2 - Understanding Markets and Customers, 3.3.3 - Making Marketing Decision - Segmentation, Targeting, Positioning IB - 4.2 - Marketing Planning, 4.4 Market Research This allows students to practice their knowledge of:- Targeting and Market Segmentation Product Positioning Matrix Market Research Product and Market Orientated This case study is based on a fictional organization and contains a number of questions. The case study includes an answer scheme.

Set up by bad-tempered Bruce Geedy, Geedy’s Guitars is a guitar manufacturer famous for producing guitars with a high sound quality. With expansion possible and the board unhappy at falling sales revenue, Bruce considers whether to go public. This case study is based on the topic Types of Organizations. This fits into the following syllabi:- A-Level - 3.1.2 - Understanding Different Business Forms IB - 1.2 - Types of Organizations This allows students to practice their knowledge of:- Features of Private Limited Companies Features of Public Limited Companies Advantages and disadvantages of each type in the context of an organization This case study is based on a fictional organization and contains a number of questions. The case study includes an answer scheme.

Note: This is similar to 'Supply & Demand - Markets Worksheet'. This allows further practice for students using different examples. This worksheet allows students to practice their knowledge of:- - Supply & Demand - Market Equilibrium - Non-price determinants of Supply and Demand and how these influence equilibrium price and quantity Students are presented with a particular market (e.g. local bus travel) and then 5 events are given which will shift either Supply or Demand (or both). Students must identify the shift in Supply or Demand and then show how this influences equilibrium price and quantity. They should also identify the non-price determinant (Price of Substitute Goods, Tastes etc). Four market are given, each with 5 events, and an answer scheme. The worksheet allows for differentiation by getting students to then write their own questions - choose a market and then 5 events influencing supply and demand.

The Board are unhappy with Camille Cuqi, founder and CEO of Chipper Cookies. With sales falling and rumours that potato chips giant, Saturn is thinking of entering the cookie market, the Board want to see ideas for expansion. Camille proposes two options at the next Board meeting - enter the French market or start producing potato chips. Which one should she choose? This case study is based on the topic Organizational Objectives. This fits into the following syllabi: A-Level - 3.7.1 - Mission, Corporate Objectives and Strategy (SWOT), 3.7.6 - Assessing the External Environment (Corporate Social Responsibility), 3.8.1 - Strategic Direction (Ansoff Matrix) IB - 1.3 -Organizational Objectives This allows students to practice their knowledge of:- A SWOT Analysis Corporate Social Responsibility The Ansoff Matrix Growth Strategies This case study is based on a fictional organization and contains a number of questions. The case study includes an answer scheme.