Waldo’s Waves is a female hair salon based in Benidorm, Spain. Famous for its value for money and charismatic owner, Waldo Vavalin, who is Benidorm’s Entrepreneur of the Year, Waldo’s Waves is considering repositioning into the luxury market.
This case study is based on the topic Market Segmentation. This fits into the following syllabi:
A-Level - 3.3.2 - Understanding Markets and Customers, 3.3.3 - Making Marketing Decision - Segmentation, Targeting, Positioning
IB - 4.2 - Marketing Planning, 4.4 Market Research
This allows students to practice their knowledge of:-
- Targeting and Market Segmentation
- Product Positioning Matrix
- Market Research
- Product and Market Orientated
This case study is based on a fictional organization and contains a number of questions. The case study includes an answer scheme.
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