4.8 Extension strategies - OCR Cambridge National in Enterprise and Marketing R067 (2022)

This free lesson develops students’ understanding from the previous lesson on the product life cycle and now introduces learners to various extension strategies that can be used to lengthen the life of a product. We look at the advantages and disadvantages of each strategy - this can be done with a kinaesthetic task where students walk around the class and note down the pros and cons of the different strategies on their sheet (quite a few to remember and not so fun to write it all down from the board). Some consolidation questions before finishing with a box plenary.

Colourful, concise and engaging slides!

Thank you

4.8 Extension strategies for products in the product lifecycle and the appropriateness of each