pdf, 1.12 MB
pdf, 1.12 MB

Marketing Analysis Lesson Plans for Grade 12/Year 13

This comprehensive 5-day lesson plan covers key topics in marketing analysis, aligned with the Cambridge International Curriculum. Designed for 2-hour sessions, it includes detailed activities and assessments focused on:

Elasticity of Demand: Understand and calculate price, income, and promotional elasticity and analyze their impact on business decisions.
New Product Development (NPD): Explore the stages of NPD and the importance of R&D in competitive markets.
Sales Forecasting: Apply quantitative and qualitative forecasting techniques, including moving averages, to real-world scenarios.
The plan features interactive activities, case studies, debates, simulations, and entry/exit tickets, providing an engaging and practical learning experience. Ideal for educators seeking ready-to-use, high-quality resources for advanced-level business students.

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