AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
The process and value of segmentation, targeting and positioning
Segmentation methods include:
Demographic
Geographic
Income
Behavioural segmentation
Influences on choosing a target market and positioning
Targeting may include Niche and Mass marketing
Positioning should include Market mapping
This lesson was written by Sarah Hilton for Revisionstation
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