Two Teacher's Shop
Two Teacher's Shop
4.96247 reviews

Two teachers who specialise in business. Providing you all with high quality content and resources to help teachers teach and students achieve 📚 All of our resources are posted onto our Facebook and Twitter pages, so it's a good idea to follow us on these to get updates as and when we create new resources, which is weekly. For Business Studies videos with pre-made activity resources to use in and out of the classroom subscribe to our YouTube channel 🎬

docx, 222.09 KB
docx, 222.09 KB
docx, 220.62 KB
docx, 220.62 KB

Explore what behavioural segmentation is and how Nike uses behavioural segmentation to target customers with different buying habits and behaviours.

The 3 minute explainer video explains what behavioural segmentation is and provides a business example form Nike about how Nike uses information about their customers behaviour to target them with personalised emails marketing.

The supporting activity worksheet contains a crossword that covers key parts of behavioural segmentation.

The resource also includes suggested answers and is ideal to be used in class to introduce the topic or as a homework task.

Creative Commons "Sharealike"

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