Booklet Resource [Marketing Mix: Product Life Cycle]

This resource booklet is 7 pages long. The first page consists of a small graph that illustrates the PLC. The first page focuses on defining the product, product life cycle and different stages of PLC. The second page includes spaces for extension strategies and asks the pupils for 2 extension strategies examples. The 3rd page is a large landscape PLC graph which can be used for a cut and stick activity (different products in different life stages). The 4th page is Coca-Cola case study which includes 1 question worth 2 marks and an analyse question worth 6 marks. Pages 5 and 6 are providing a space for pupils to write notes for Price (definition, 6 factors that influence the price of a product or service, and spaces for different pricing strategies - Cost Plus Pricing - Price Skimming - Competitive Pricing - Penetration Pricing). Each method has a space for a few advantages and disadvantages. The final page is a table activity titled: How Marketing Mix play a role in Product Life Cycle.