This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include;
- Digital Strategies to Meet Set Objectives
- Content Marketing (Relevance/Pressure to Keep Refreshed)
- Paid search advertising
- Search engine optimisation (SEO)
- Social media marketing
- Video marketing/Vlogging
- Email marketing
- Mobile applications (apps)
- QR codes
- Responsive website design
The lesson contains links to external media and several tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
Get this resource as part of a bundle and save up to 31%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
BTEC Level 3 Business Unit 17: Digital Marketing Full Unit
This bundle fully covers Learning Aims A/B/C for Unit 17: Digital Marketing. The bundle contains PowerPoints for each Learning Aim.
BTEC Level 3 Business Unit 17: Digital Marketing Learning Aim B (Full)
This bundle of lessons completely covers Learning Aim B of Unit 17: Digital Marketing, including; B1 - Digital Marketing Objectives B2 - Digital Strategies to Meet Target Objectives B3 - Return on Investment Compensation Models B4 - Benefits and Concerns of Online Advertising The lessons contain several links to external media and tasks to engage learners.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.