This full lesson covers the following areas of Learning Aim B:
- The purpose of market research
- Rationales
- Identifying target markets
- Identifying size, structure and trends
- Identifying competition
Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations.
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Excellent resources....everything you need to deliver targeted content, for each learning aim. Thanks so much...saved me weeks of work! Highly recommend
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