BTEC Level 3 eSports Unit 7: Producing an eSports Brand A2 Brands as Assets for eSports Teams

This full lesson covers A2: Brands as Assets for eSports Teams for BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including;

Value of a brand: the total financial value of a brand.
• Brand equity (positive and negative): the differential effect that knowing the brand name
has on a fan’s/follower’s/customer’s response to the brand and its marketing, the value of
your brand beyond physical assets.
• Customer equity: the value of customer/fan/follower relationships that a brand creates.
• Protecting the brand: legal issues such as trademark registration, copyright, patent
registration/IP (intellectual property)

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.