BTEC Level 3 eSports Unit 7: Producing an eSports Brand A3 Benefits and Limitations of Branding

This full lesson covers A3: The Benefits and Limitations of Branding for an eSports Team for BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including;

differentiates from the competition and targets specific markets
o increases customer/fan/follower engagement, market reach and sales
o increases customer/fan/follower loyalty and customer/fan/follower advocates
o can command premium prices/higher prices than non-branded products or services
o reduces price sensitivity
o increases value of the esports team
o makes consumer choice and ability to recognise teams easier
o strong brand awareness leads to high sales and high market share
o increased power in the esports industry
o brand portfolios allow esports teams to compete in many different marketplaces with
a range of product lines or services.

• Limitations of branding:
o may take years to build a brand
o high cost of promotion, keeping brand in the customers/fans/followers view
o brands invite competition and copycats
o high cost of research and development in ensuring brand continues to develop and
lead the market

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.