BTEC National Business Unit 17 - Digital Marketing - A1 - Digital marketing in the marketing functio

These resources are part of a set that cover Unit 17 in its entirity.

Included in these lesson resources are a course introduction presentation and a presentation for Learning Aim A1 - Digital marketing in the marketing function.

For ease of organising the course, I have also included:
A tick sheet for the course content
The main official Pearson documentation (Specification, Delivery Guide, Assessment Criteria, the Authorised Assignment Brief and the Assessment Record Template) all of which of course can be found on their website in various locations. Some of these have been customised for this unit to save you time.

Please find a list of the other resources for this unit also attached for ease of location.