ccea AS business studies notes product life cycle revision notes

This is a set of revision notes covering the ccea AS business studies topic of product life cycle. It includes subtopics such as introduction, growth, maturity, decline, decision making, advantages and disadvantages, implications of short product life cycle, research and development, market saturation, product death, product extension strategies, prolonging product life cycle, a balanced portfolio of products, analysis using boston matrix, question marks, cash cows, stars, dogs, limitations of bosto matrix and relationship between boston matrix and product life cycle. These notes include definitions, examples and positives and negatives. I used these revision notes when revising for my own AS exams, in which I received an A in business studies, the highest grade attainable at AS. This is an excellent resource for students to use for personal study or for teachers to use in the classroom.