Developing a rationale | BTEC Business Level 3 | Unit 2

In this resource I have included a Power Point covering the content of BTEC Level 3, Unit 2, Developing a rationale

The content covered in this resource is as followed:

• what is a rationale
• the interpretation of marketing data
• identifying further sources that might be needed
• evaluating the validity and reliability of data
• confidence levels
• product life cycle
• stages of product life cycle
• extension strategies

watch the You Tube video linked to this content you can visit my channel:
https://www.youtube.com/channel/UCG5lF6ugyi6Kmvs1puks76Q

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