This lesson includes a PowerPoint and a worksheet and covers:
a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
added value
ability to charge premium prices
reduced price elasticity of demand
d) Ways to build a brand
unique selling points (USPs)/differentiation
advertising
sponsorship
the use of social media
e) Changes in branding and promotion to reflect social trends:
viral marketing
social media
emotional branding
Written by Sarah Hilton for Revisionstation
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