Edexcel Business - Pricing Strategies

A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.3.3. Pricing Strategies and the material is covered over two lessons worth of materials. It considers the different types of pricing strategy (cost plus, competitive, penetration, price skimming, psychological and predatory), the factors that determine pricing strategies (PED, differentiation, competition, branding, costs and the product life cycle) and finishes with a look at how pricing changes to reflect social trends. The slides contain activities with suggested answers including the Quick Fire Five and a 10 mark practice question for both lessons. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.