EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122
This lesson includes a PowerPoint and a worksheet and covers:
The purpose of market research:
To identify and understand customer needs
To identify gaps in the market
To reduce risk
To inform business decisions
Methods of market research:
Primary research: survey, questionnaire, focus group, observation
Secondary research: internet, market reports, government reports
The use of data in market research:
Qualitative and quantitative data
The role of social media in collecting market research data
The importance of the reliability of market research data
Written by Sarah Hilton for Revisionstation
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