EDEXCEL GCSE BUSINESS 2.2.3 PROMOTION (COMPLETE LESSON) 223
This lesson includes a PowerPoint and a worksheet and covers:
Promotion:
Appropriate promotion strategies for different market segments:
advertising
sponsorship
product trials
special offers
branding
The use of technology in promotion:
targeted advertising online,
viral advertising via social media,
e-newsletters
Written by Sarah Hilton for Revisionstation
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