Franchising Lecture (Entrepreneurship)

Franchising Lecture (Entrepreneurship)

This lecture focuses on franchising. The lecture begins by discussing what franchising is and describes the steps entrepreneurs can take to establish a franchise system. The distinction between a product and trademark franchise and a business format franchise is explained. The different types of franchise agreements (e.g., individual franchise agreement, area franchise agreement, master franchise agreement) are also explained and discussed.

Franchising Lecture is a lecture which is covered during Entrepreneurship module. With the help of this teaching resources you will be able to explain your students Franchising. Franchising Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar and moreover assess students with the help of attached test bank.

LEARNING OBJECTIVES OF THE LECTURE:

1 Explain franchising and how this form of business ownership works.
2 Describe steps entrepreneurs can take to establish a franchise system.
3 Become familiar with the advantages and disadvantages of establishing a franchise system.
4 Describe actions and issues associated with a decision to buy a franchise.
5 Explain the steps an entrepreneur goes through to buy a franchise.
6 Identify and explain the various legal aspects associated with the franchise relationship.
7 Discuss two additional issues—franchise ethics and international franchising—entrepreneurs should think about when considering franchising.

By purchasing this teaching resource, you will get:
1 Franchising Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Franchising Lecture with 75 different questions.
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