pptx, 31.69 MB
pptx, 31.69 MB

A fun lesson designed to introduce students to basic concepts in Business and History such as chronology, analysis and key business terminology.

Lesson Flow:

  • Discuss an overview of the Lego Company.
  • Complete a timeline sort of the Lego Company.
  • Read a business case study of the Lego Company and answer focused Business Studies questions.
  • Discuss the role of targeted marketing and patent law in the rise of Lego – using prompts.
  • Create your own targeted Lego range.
  • Match up factor categories and factor descriptions.
  • Sort them into order of significance
  • Review an example exam answer and judge it against a given criteria.
  • Write your own exam answer.

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