IB Business Management: 4.2 Marketing Planning

IB Business Management: 4.2 Marketing Planning
A ‘plug and play’ student led lesson for the new spec of IB Business Management
This lesson includes a series of lessons which include all of 4.2 as listed below:
• Role Of Marketing
• Segmentation, Targeting and Positioning
• Difference between Niche and Mass Market
• Importance of having a USP
• How organisations differentiate themselves
Includes all 5 lessons for each of the above topic, with starter tasks, challenge tasks and mini activities all the way through.