iGCSE Business: Marketing

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This section includes the role of marketing, the distinctions between niche and mass markets, and the market segmentation techniques. The methods and importance of market research are covered. The central role of the marketing mix, i.e., the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.