Introduction to Marketing - Approaches to Marketing - A Level /IB Diploma Business-Full Lesson

This lesson / resource is an Introduction to Marketing and has been designed A Level and IB Diploma Business Studies.

It has the following learning objectives shown below:

Learning objectives/Outcomes:

• Understand what marketing is and the role of marketing
• Understand the difference between Goods and Services / Consumer and Industrial (Capital) markets
• Know the different approaches to marketing: Market Led / Product Led / Asset Led / Societal

This download includes:

• A full lesson PowerPoint
• Starter
• Video Task to discuss about the topic
• Reading Material for students to teach to each other for each marketing approach
• Mindmap for retrieval practice
• Extension task to check understanding

All necessary resources to run the lesson are included in this download and all my lessons are for a double lesson i.e. to take around 1 hour and fifty minutes so they can be separated into two single lessons if required.

The aim of all my resources is to provide lessons / activities of good quality that will add value to your lessons / schemes of work without any extra planning.
All activities and resources have been used in class and any errors will be fixed and resources updated as soon as I am aware of any errors. I have priced my resources at what I consider to be a reasonable cost based upon the amount of effort and work I have put into them but all comments and suggestions are very welcome and will be used to improve future resources.

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