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PowerPoints covering Learning Aim A
for New 2022 Tech Award Enterprise Marketing and Finance for Finance exam.
A1 1. Target market and market segmentation
A1 2. Markets (covering B2B/B2C and Mass/Niche)
A2 1. Product
A2 2. Price
A2 3. Place
A2 4. Promotion
A2 5. Multi-channel marketing
A3 Factors influencing choice of marketing (including a lesson activity sheet)
A4 Trust, reputation and loyalty
All PowerPoints include a reference to specification content, notes, discussion activities, knowledge check questions and reference to exam-style questions where appropriate.
This bundle also includes two exam technique powerpoints (also available separately).
- Covering 2-mark Explain command word
- Covering 6-mark Discuss and Evaluate command words
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