GCSE EDEXCEL 9-1 BUSINESS THEME 1
A comprehensive lesson on:
- Purpose of market research (Gravity video case study)
- Benefits of carrying out research + video case study (Duke and Dexter)
- Market research methods (primary and secondary)
- Quantitative and qualitative data (definition and pros and cons)
The Crack the Code! activity, for some reason isn’t previewing correctly but the Word document is fine
18b - is a market research activity for students to do
18c - using social media to collect market research
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Fantastic resource which is very useful to a newbie to teaching Business. Thank you !
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