The following resources are excellent when teaching Business students market research. Can be used with both GCSE and A-level students.
Research jumble exercise- this resource provides 16 different types of market research, and students need to identify whether they are primary or secondary sources. Students can write directly on the worksheet, or the teacher can cut and jumble up beforehand and provide to students to sort.
qualitative vs. quantitative worksheet- this worksheet introduces the difference between qualitative and quantitative data, and provides 12 examples of survey questions where students need to identify where the it will produce quantitative or qualitative data. Great for class discussion.
*the doc is saved as editable for ease of use.
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