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A marketing campaign is crucial for a product’s success. Within a typical marketing campaign, a business would promote either their brand to increase brand awareness or a specific product with the aim of ultimately increasing revenue and profits.
In this activity, students will watch a short video (2.33mins) which covers a Dunkin Donuts marketing campaign for their coffee products. The video is specifically focused on the ‘Flavor Radio’ marketing campaign and requires students to answer a series of questions through a creative outlet and also includes an extension task.
Creative Commons "Sharealike"
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