The Marketing Mix for Cambridge AS Level Business 9609 for the 2026-2028 syllabus. These comprehensive slides provide everything you need to teach.
Includes slides covering all necessary content, plus class discussion prompts, case studies, video links, and questions.
Learning Objectives Covered:
These slides are meticulously designed to help students achieve mastery of the following:
3.3.1 The Elements of the Marketing Mix (4Ps):
Define and explain Product, Price, Promotion, and Place.
Analyze the role of each element in a successful marketing strategy.
Evaluate the importance of a balanced marketing mix in meeting customer needs and business goals.
3.3.2 Product:
Differentiate between goods and services through tangible and intangible attributes.
Understand the role of product development in maintaining a competitive edge.
Explain product differentiation and the impact of a unique selling point (USP) on customer perception.
3.3.3 Product Portfolio Analysis:
Explain the stages of the product life cycle and the importance of extension strategies.
Use the Boston Matrix to assess product portfolios and guide marketing decisions.
Evaluate the strategic value of product portfolio analysis.
3.3.4 Pricing Methods:
Identify pricing methods such as competitive, penetration, skimming, price discrimination, dynamic, cost-based, and psychological pricing.
Assess the objectives and market situations for different pricing strategies.
Evaluate how pricing impacts consumer demand and brand positioning.
3.3.5 Promotion Methods:
Explain the objectives of advertising, sales promotion, and direct promotion.
Analyze how digital promotion connects with modern audiences.
Explore how branding and packaging serve as promotional tools.
3.3.6 Place (Channels of Distribution):
Define the purpose of different distribution channels.
Compare the benefits of digital and physical distribution methods.
Assess the role of distribution in making products accessible to customers.
What’s Included:
Engaging Summaries: Clear, concise explanations of critical concepts.
Interactive Activities: Exercises to stimulate student engagement and comprehension.
Discussion Starters: Foster critical thinking and collaboration.
Exit Tickets: Quick assessments to measure understanding at the end of lessons.
Why Teachers Love These Slides:
Aligned with Cambridge International standards yet flexible for other exam boards like AQA and Edexcel.
Helps you reduce prep time while maximizing student outcomes.
Developed by educators, for educators, ensuring classroom relevance and practicality.
Equip your students to master the marketing mix. These slides offer everything you need to teach confidently while saving time.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Complete Cambridge AS Business Teaching Materials Bundle: 2026-2028 Exam Edition
Save time, teach with confidence, and engage your students with these ready-to-use teaching resources. This comprehensive bundle includes everything you need to deliver all AS Level Business (9609) topics for exams from 2026 to 2028. What’s Included: * Detailed Topic Overviews: Cover every topic with structured overviews and key concepts. * Case Studies: Real-world examples to help students apply business concepts. * Class Discussion Prompts: Foster critical thinking and engagement. * Review Questions: Prepare students for exam success. * Video Links: Dynamic content for your lessons. Covered Topics: **Business and Its Environment:** 1.1 Enterprise 1.2 Business Structure 1.3 Size of Business 1.4 Business Objectives 1.5 Stakeholders in a Business **Human Resource Management:** 2.1 Human Resource Management 2.2 Motivation 2.3 Management **Marketing:** 3.1 The Nature of Marketing 3.2 Market Research 3.3 The Marketing Mix **Operations Management:** 4.1 The Nature of Operations 4.2 Inventory Management 4.3 Capacity Utilisation and Outsourcing **Finance and Accounting:** 5.1 Business Finance 5.2 Sources of Finance 5.3 Forecasting and Managing Cash Flows 5.4 Costs 5.5 Budgets These resources are tailored for Cambridge International AS and A Level Exams but are also suitable for EdExcel and AQA. **Why Choose This Bundle?** By Teachers, For Teachers: Designed by experienced educators. Time-Saving: Ready-made materials to reduce prep time. Versatile: Perfect for classrooms, online teaching, and self-paced study. Empower your teaching and give your students the tools they need to succeed! Optimise your teaching journey today with the Complete Cambridge AS Business Toolkit: 2026-2028 Exam Edition.
£85.00
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AS Business 9609: Marketing Bundle 2026-28 Exams
Complete Marketing Materials for AS Level Business 9609 for exams from 2026-2028. Includes all materials for Nature of Marketing Market Research Marketing Mix Each set of content includes comprehensive overview, case studies, video links, discussion prompts, review questions. These slides are designed to maximize examination outcomes and save teachers valuable preparation time. As teachers, we understand the challenges of balancing lesson preparation, grading, and classroom management. That’s why we’ve created this 2026 updated bundle, which includes 3 comprehensive slideshows covering all relevant learning objectives. Each slideshow comes with interactive exercises and discussion prompts to engage your students and enhance their learning experience. Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.
£16.00
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This is a very big collection of materials in the slides. Thanks for sharing this!!!
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