Marketing Strategy Legal Control & Marketing Budget 'ppt', IGCSE Business Studies

Complete Lesson.
**Topic: ** Marketing Strategy Legal Control & Marketing Budget ‘ppt’, ** IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn to excel. Class Activities with Answers .
Lesson Objectives;
At the completion of the lesson, the students should be able to;
Explain the meaning of Marketing strategy.
Justify marketing strategies appropriate to a given situation.
• Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances.
• Recommend and justify an appropriate marketing strategy in given circumstances.
Identify and explain the nature and impact of legal controls related to marketing. • Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods. • The Marketing budget. ‘Class Activities with Answers.’