Media Literacy Marketing Advertising and Promotions Bundle

Have you been tasked to teach marketing to your student and don’t know where to start? This bundle will provide you with the teaching materials needed to teach the different types of advertising channels, the elements of advertising, types of marketing promotions and templates for your students to create their own marketing plan.

What’s included:

Advertising Channels

Teaching slides and quizzes

Channels taught include: print, television, radio, online, outdoor, direct mail, mobile, product placement and influence marketing

Elements of Advertising

Teaching slides and quizzes

Elements of advertising taught include: headline/tagline, visual elements, copy/text, branding, call to action, unique selling proposition, target audience, emotional appeal, storytelling and repetition

Marketing Promotions

Teaching slides and quizzes

Marketing promotions taught include: discounts & coupons, loyalty programs, contest & giveaways, referral programs, bundling & cross-selling, free samples & trials, sponsorships & partnerships, cause-related marketing, trade-in or upgrade programs

Analyzing Advertisements and Worksheet Templates

5 different advertisements to analyze

Scaffolded templates to create a marketing plan