Nature of Marketing for Cambridge AS Level for exams from 2026-2028. Full lesson content.
These materials include detailed overview of key content, plus class discussion prompts, case studies, video links, and review questions.
All learning objectives thoroughly covered including:
- Understand marketing objectives and their purpose.
- Explain the link between marketing objectives and corporate objectives.
- Identify the factors influencing demand and supply for a business’s products.
- Explain the interaction between demand, supply, and price.
- Compare how consumer and industrial markets differ.
- Distinguish between local, national, and international markets.
- Explain the differences between product orientation and customer (market) orientation.
- Understand how to measure market share and market growth.
- Analyze the implications of changes in market share and market growth.
- Classify products into categories.
- Explain how marketing differs for consumer products (B2C) and industrial products (B2B).
- Identify the features of mass markets and niche markets.
- Evaluate the advantages and disadvantages of mass marketing and niche marketing.
- Describe methods of market segmentation, including geographic, demographic, and psychographic segmentation.
- Understand the advantages and disadvantages of market segmentation.
- Explain the aims of CRM.
- Evaluate the costs and benefits of CRM for a business.
Covers the necessary learning objectives to prepare students for AS level exams.
This resource helps you work smarter, reduce lesson preparation time, and give your students the tools they need to succeed.
Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Complete Cambridge AS Business Teaching Materials Bundle: 2026-2028 Exam Edition
Save time, teach with confidence, and engage your students with these ready-to-use teaching resources. This comprehensive bundle includes everything you need to deliver all AS Level Business (9609) topics for exams from 2026 to 2028. What’s Included: * Detailed Topic Overviews: Cover every topic with structured overviews and key concepts. * Case Studies: Real-world examples to help students apply business concepts. * Class Discussion Prompts: Foster critical thinking and engagement. * Review Questions: Prepare students for exam success. * Video Links: Dynamic content for your lessons. Covered Topics: **Business and Its Environment:** 1.1 Enterprise 1.2 Business Structure 1.3 Size of Business 1.4 Business Objectives 1.5 Stakeholders in a Business **Human Resource Management:** 2.1 Human Resource Management 2.2 Motivation 2.3 Management **Marketing:** 3.1 The Nature of Marketing 3.2 Market Research 3.3 The Marketing Mix **Operations Management:** 4.1 The Nature of Operations 4.2 Inventory Management 4.3 Capacity Utilisation and Outsourcing **Finance and Accounting:** 5.1 Business Finance 5.2 Sources of Finance 5.3 Forecasting and Managing Cash Flows 5.4 Costs 5.5 Budgets These resources are tailored for Cambridge International AS and A Level Exams but are also suitable for EdExcel and AQA. **Why Choose This Bundle?** By Teachers, For Teachers: Designed by experienced educators. Time-Saving: Ready-made materials to reduce prep time. Versatile: Perfect for classrooms, online teaching, and self-paced study. Empower your teaching and give your students the tools they need to succeed! Optimise your teaching journey today with the Complete Cambridge AS Business Toolkit: 2026-2028 Exam Edition.
£85.00
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AS Business 9609: Marketing Bundle 2026-28 Exams
Complete Marketing Materials for AS Level Business 9609 for exams from 2026-2028. Includes all materials for Nature of Marketing Market Research Marketing Mix Each set of content includes comprehensive overview, case studies, video links, discussion prompts, review questions. These slides are designed to maximize examination outcomes and save teachers valuable preparation time. As teachers, we understand the challenges of balancing lesson preparation, grading, and classroom management. That’s why we’ve created this 2026 updated bundle, which includes 3 comprehensive slideshows covering all relevant learning objectives. Each slideshow comes with interactive exercises and discussion prompts to engage your students and enhance their learning experience. Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.
£16.00
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