OCR Enterprise & Marketing R064 Revision Worksheets

Revision pages for the OCR National Enterprise & Marketing - Unit R064: Enterprise and Marketing Concepts.

All pages are editable

Ideas on how to use the resource:

• Give students pages as you progress through the course.
• Give students whole resource printed as a revision work book to complete at their own pace.
• Set as homework tasks

Topics covered include:
LO1: Understand how to target a market.

• Market Segmentation
• Market Research
• Customer Feedback

LO2: Understand what makes a product or service financially viable:

• Costs
• Revenue
• Break-Even
• Profit

LO3: Understand product development

• Product Lifecycle
• Extension Strategies
• Product Differentiation
• External Factors (L.E.T)

LO4: Understand how to attract and retain customers

• Pricing Strategies
• Advertising Methods
• Sales Promotion
• Customer Service

LO5: Understand factors for consideration when starting up a business

• Ownership
• Sources of Finance
• Business Plans

LO6: Understand different functional activities needed to support a business start up

• The purpose of each functional area
• The main activities of each functional area.