This lesson covers:
- The purpose of market research
- Identifying and understanding customer needs
- Primary research methods
- Questionnaires, interviews, trialling, focus groups
- Secondary research sources
- Newspapers and magazines, census, websites and internal data
- How appropriate different methods and sources of market research are for different purposes
- The use and interpretation of qualitative and quantitative data in market research
The lesson is written by Sarah Hilton for Revisionstation
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£3.00