PESTLE is and analytical tool used to assess the external environment.
The video explains each PESTLE factor and links it directly to Amazon.
The Activity sheet gives students the opportunity to apply the knowledge from the video.
PESTLE is a strategic management tool used to assess the external environment affecting a business. These factors are usually out of the businesses control. A lot of these factors link closely to the opportunities and threats section of a SWOT analysis.
For more on SWOT analysis see our YouTube video on SWOT.
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Great Resource that students can relate too.
I am using your video as it is great but created my own differentiated questions e.g. Easy is to identify what PESTLE is, Medium is to explain PESTLE using Amazon, Harder is to analyse PESTLE using Amazon and other business examples. Perhaps your worksheets could be differentiated if possible? Differentiation is huge in our MAT. Sorry!<br />
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