Explore what premium skimming is and how Rolex have used the premium pricing strategy to help create a luxury brand.
The 3 minute explainer video covers how luxury brands like Rolex use premium pricing to help create a high end brand. The video explains what premium pricing is and has real world examples throughout.
The supporting activity worksheet contains a number of questions that allows students to apply their understanding of premium pricing from the video.
The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.
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