Explore what psychological pricing is and how Apple uses it to subconsciously make their prices appear cheaper than they are.
The 3 minute explainer video covers what psychological pricing is and how a global brand like Apple uses it.
The supporting activity worksheet contains 5 multiple choice questions along with some more detailed questions to check understanding of the topic.
The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.
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